Conversations 2026 Brasil - Live

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Mrs Robinson
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10:35AM-10:45AM

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10:35AM-10:45AM

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Wishes you a wonderful day

Mrs Robinson

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Mrs Robinson

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Meta
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Livestream

Conversations

July 1, 2025     |    11am EDT

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Thanks for joining! 

This event has ended. Stay tuned for updates from Meta.

Do more with conversations.

Join us at Meta Conversations 2025, our premier business messaging event, to discover how your organization can drive success.

SPEAKERS ANNOUNCED 

Whether you're looking to fuel marketing performance through deeper customer relationships and more valuable interactions, or optimize your customer communication strategy and streamline operations, this conference is designed to help you achieve your goals.

Livestream the keynote on July 1st at 11am EST to gain exclusive insights from Meta leadership as they unveil business messaging innovations across Messenger, Instagram, and WhatsApp and share their vision for the future of connection, including strategies for harnessing AI to strengthen customer relationships and help drive business success.

Stay informed about the latest trends and insights shaping the future of customer communication and learn how to leverage these advancements to help drive your business forward.

Stay informed about the latest trends and insights shaping the future of customer communication and learn how to leverage these advancements to help drive your business forward.

Stay informed about the latest trends and insights shaping the future of customer communication and learn how to leverage these advancements to help drive your business forward.

Featured Speakers

More to be announced

Conheça as vozes por trás de resultados inovadores

Alice Newton (she/her)

Ana Lara Cavaleiro (ela/dela)

Business Messaging Product Marketing,
Meta

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Alice Newton-Rex (she/her)

Vice President, Head of Product, WhatsApp

Andrea Gellert (she/her)

Vice President, Business Messaging Group, Meta

Vice President, Head of Product, WhatsApp

Nicola Mendelsohn (she/her)

Vice President, Global Business Group, Meta

Nikila Srinivasan (she/her)

Vice President, Business Messaging, Meta

Jane Doe (they/them)

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Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

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Marcos Oliveira (ele/dele)

Head of Partner Sales LATAM,
Meta

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Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

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Jane Doe (they/them)

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Jane Doe (they/them)

Lorem Ipsum

Name Surname (ele/dele)

Position, Company

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Vasco Crivelli Visconti (ele/dele)

Business Product Marketing Director, Meta

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Register now for the Livestream
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Stay informed about the latest trends and insights shaping the future of customer communication
and learn how to leverage these advancements to help drive your business forward.

 

 

FAQ

Can I send my colleague / friend the webpage and invite them to the virtual event?

Yes, this is an open and virtual event. We kindly request that each participant completes their own RSVP process. 

Confirmed Brand Sponsorship

Power Up Your Conversations!

Registre-se agora para o livestream do

Conversations

Brasil

10 de junho de 2026

10:00AM

Transmissão online

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O futuro do engajamento com clientes chegou

O Conversations é o nosso evento anual de Business Messaging da Meta, agora em sua quinta edição. Neste ano, reuniremos líderes empresariais, desenvolvedores, pequenas e médias empresas e parceiros do ecossistema, com foco nas mais recentes inovações em business messaging, agentes de IA e muito mais. Assista ao livestream, conheça o nosso roadmap de produtos de 2026 e descubra como o seu negócio pode fazer mais com conversas.


Seja você uma startup realizando sua primeira venda, um desenvolvedor criando a próxima geração de ferramentas de mensagens ou uma marca enterprise em expansão global, o Conversations foi feito para você. O evento deste ano tem foco nas inovações que mais importam: conquistar novos clientes, fidelizá-los e escalar o seu negócio com mensagens com IA.

  • Discover how to help your clients harness technology and customer engagement to propel their organization forward.
  • Learn from Meta executives about the latest innovations in Meta Business Messaging.
  • Help your clients gain strategies for leveraging AI to strengthen their customer relationships and drive business success.

3:45pm

Leading Meta’s Innovative Business Messaging Strategies

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Discover Meta’s visionary strategy for Business Messaging on a global scale—and how Brazil is leading the way with more innovative and sophisticated conversations.

4:00pm

How Leading Companies Are Revolutionizing the Customer Experience Through End-to-End Journeys on WhatsApp

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Discover how leading brands are transforming customer experiences with end-to-end messaging journeys on WhatsApp. Gain valuable insights into their challenges, triumphs, and business outcomes

16:15

Shaping the Future of Business Messaging with Product Innovations

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Explore how new product innovations are redefining business messaging. This session highlights emerging tools, trends, and strategies that help brands connect more effectively with their audiences—now and in the future.

16:40

Results-Driven: Brands Enhancing Conversations and Driving Impact with WhatsApp

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Dive into a series of success stories from leading brands and uncover results-driven messaging strategies.

17:00

Building Together: Clients and Partners Creating Sophisticated Messaging Journeys on WhatsApp

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Discover the success story of two leading brands that, by leveraging the powerful features and technologies of a Business Messaging partner, transformed the customer experience using WhatsApp.

14:20

4 tendências para eficiência de negócios

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sollicitudin blandit quam, at sagittis nisi pellentesque eu. 

Vitor Coelho  - Position, WGSN

Joyce Prestes  - Position, Meta

Additional Speakers from:

Why attend?

%MCEPASTEBIN%

Product

Innovations

Join the Keynote to learn about the latest Meta Business Messaging products.

Real-World

Applications

Gain actionable insights from industry experts and peers.


Executive-Led

Agenda 

Explore how to navigate today's dynamic global economy and consumer trends.

Exclusive Partner Insights

Join the Meta Partner Executive Summit for a deep dive into partner-led growth, featuring executive insights and networking opportunities.

AI-Driven

Strategies

Delve into AI and customer engagement with visionaries, experts, and peers.

Program

Sobre o evento

Junte-se a nós para o Conversations, onde líderes da Meta e inovadores do setor vão revelar o que vem por aí para o business messaging com IA e como ele está transformando o engajamento com clientes de ponta a ponta. Descubra como empresas de todos os tamanhos podem usar os mais recentes avanços em mensagens no Messenger, Instagram e WhatsApp para oferecer experiências mais personalizadas e valiosas, impulsionando o crescimento, melhorando a eficiência e fidelizando clientes.

Quarta-feira, 10 de junho

2pm BST | 9am EDT | 5pm GST | 6:30pm IST

Watch live for product news, a look at what's next for AI-enabled messaging, and real-world stories from brands and partners putting it all into practice today.

Featured Speakers

●      Naomi Gleit, Vice President, Product Management

●      Alice Newton-Rex, Vice President, Head of Product, WhatsApp

●      Fred Leach, Vice President, Business Messaging and Business AI

●      James Detmer, Director, Product Management

Naomi Gleit 

Head of Product, Meta

Alice Newton-Rex 

Vice President, Head of Product, WhatsApp

Fred Leach 

Vice President, Product Management, Meta

James Detmer

Director, Product Management, Meta

Join us live for the latest product news and real-world stories from brands and partners putting it all into practice today.

10:15 AM – 10:30 AM

Registration

Onsite check-in and badge pick-up with light refreshments and networking

10:30 AM - 10:35 AM

Welcome

Jason Singh, Head of Partner Marketing, Meta

10:35AM-10:45AM

Opening Remarks - Meta’s Enterprise Evolution

Learn Meta's transformative journey in driving enterprise growth, including key milestones and innovations that have shaped our path and our vision for the enterprise market, AI, and customer engagement.

Christine Warner, VP of Monetization Partnerships, Meta

10:35AM-10:45AM

Rethinking partner ecosystems in the AI economy

AI is reshaping how value is created—and how ecosystems must collaborate. This talk challenges us to rethink ecosystem strategy, moving from legacy models to agile, data-driven networks built for speed, scale, and shared advantage in the AI era.
Jay McBain, Chief Analyst, Channels and Partner Ecosystems, Canalys

Speakers

Conheça as vozes por trás de resultados inovadores

Mestre de Cerimônia

Galileu Nogueira

CEO e Fundador, Galileo Branding

Cassiane Vilvert

Business Messaging Product Marketing Manager, Meta

Cassiane Vilvert

Business Messaging Product Marketing Manager, Meta

Cassiane Vilvert

Business Messaging Product Marketing Manager, Meta

Maren Lau

Vice President Latam, Meta

Conrado Leister

Vice President Brazil, Meta

Henrique Marques

Enterprise Technical Sales Manager, LATAM, Meta

Filipe T. Matzembacher 


Cassiane Vilvert

Business Messaging Product Marketing Manager, Meta

Diego Martins

Gerente de Canais Digitais, Afya

Guilherme Horn

Head of WhatsApp for Strategic Markets, Meta

Rodrigo Toscano

Partner Manager, Meta

Carolina Freitas

Staff Product Manager, QuintoAndar

Juliana Campiotto

Product Marketing Manager, Meta

Gabriel Porto Barbosa

CMPO, Marketing & Product, Sem Parar

Pedro Machado

Product Marketing Manager, Meta

Mariana Taiani

Strategic Partner Manager, Meta

Pietro Bujaldon

CEO, Smarters

Erivan Junior

Gerente de CRM, Promoções e Dados, PepsiCo

Patrícia Carneiro

Business Unit Director - Managed Accounts, Blip

Ricardo Alves

Head de Vendas Digitais, Leroy Merlin

Eric Tech

Senior Strategic Account Executive, Twilio

Camilla Mariani

Head Conta Digital, Banco Inter

Erick Buzzi

Diretor Geral, Brasil, Botmaker

Bruno Nogueira

Líder de dados e Inteligência Artificial, Descomplica

Filipi Cavalcanti

Channel Partner Manager, Meta

Ana Lara Cavaleiro (ela/dela)

Business Messaging Product Marketing,
Meta

Saiba mais
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Alice Newton-Rex

Vice President, Head of Product, WhatsApp

Christine Warner

Vice President, Monetization Partnerships and Business Development

Andrea Gellert

Vice President,  Business Marketing Group, Meta

Nikila Srinivasan

Vice President, Business Messaging, Meta

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Marcos Oliveira (ele/dele)

Head of Partner Sales LATAM,
Meta

Saiba mais
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X

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Name Surname (ele/dele)

Position, Company

Saiba mais
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Vasco Crivelli Visconti (ele/dele)

Business Product Marketing Director, Meta

Saiba mais
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X

Name Surname (ele/dele)

Position, Company

Saiba mais
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Conheça as vozes por trás de resultados inovadores

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Marcos Oliveira (ele/dele)

Head of Partner Sales LATAM,
Meta

Saiba mais
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X

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Jane Doe (they/them)

Lorem Ipsum

Name Surname (ele/dele)

Position, Company

Saiba mais
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X

Vasco Crivelli Visconti (ele/dele)

Business Product Marketing Director, Meta

Saiba mais
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Name Surname (ele/dele)

Position, Company

Saiba mais
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Confira os parceiros que estão promovendo essa experiência conosco

Agenda

10:00

As novidades do WhatsApp e IA: o futuro das conversas é agora

Maren Lau (Vice President Latam, Meta)

Maren Lau

10:10

Brasil conversacional: negócios que estão construindo o amanhã

Conrado Leister (Vice President Brazil, Meta)

10:25

As eras da mensageria: o que vem pela frente?

Guilherme Horn (Head of WhatsApp for Strategic Markets, Meta)

10:35

Decodificando a jornada: das vendas à eficiência operacional com o WhatsApp

Henrique Marques (Enterprise Technical Sales Manager, LATAM, Meta)
Filipe T. Matzembacher

10:50

Conversas e negócios: soluções para o início da jornada

Cassiane Vilvert (Business Messaging Product Marketing Manager, Meta)
Diego Martins (Gerente de Canais Digitais, Afya)

10:55

Conversas e negócios: soluções para a experiência contínua

Rodrigo Toscano (Partner Manager, Meta)
Carolina Freitas (Staff Product Manager, QuintoAndar

11:00

Conversas e negócios: soluções para pagamentos

Juliana Campiotto (Product Marketing Manager, Meta)
Gabriel Porto Barbosa (CMPO, Marketing & Product, Sem Parar)

11:05

Do lançamento à prática: melhores práticas para Usernames

Pedro Machado (Product Marketing Manager, Meta)

11:10

Coffee Break


11:30

Conversas e verticais: um mergulho em diferentes indústrias

Mariana Taiani (Strategic Partner Manager, Meta)

11:35

WhatsApp para bens de consumo 
- Masterclass com Smarters
- Na prática: caso de sucesso com um cliente

Pietro Bujaldon (CEO, Smarters)
Erivan Junior (Gerente de CRM, Promoções e Dados, PepsiCo)

11:50

 WhatsApp para o varejo e ecommerce

- Masterclass com Blip
- Na prática: caso de sucesso com um cliente

Patrícia Carneiro (Business Unit Director - Managed Accounts, Blip)
Ricardo Alves (Head de Vendas Digitais, Leroy Merlin)

12:05

WhatsApp para o setor financeiro

- Masterclass com Twilio
- Na prática: caso de sucesso com um cliente

Eric Tech (Senior Strategic Account Executive, Twilio)
Camilla Mariani (Head Conta Digital, Banco Inter)

12:20

WhatsApp para educação

- Masterclass com Botmaker
- Na prática: caso de sucesso com um cliente

Erick Buzzi (Diretor Geral, Brasil Botmaker)
Bruno Nogueira (Líder de dados e Inteligência Artificial, Descomplica)

12:35

E agora? Próximos passos

Filipi Cavalcanti (Channel Partner Manager, Meta)

12:40

Encerramento


14:20

4 tendências para eficiência de negócios

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sollicitudin blandit quam, at sagittis nisi pellentesque eu. 

Vitor Coelho  - Position, WGSN

Joyce Prestes  - Position, Meta

How to watch

Como assistir ao evento

O Conversations será transmitido ao vivo na quarta-feira, dia 10 de junho.


Após se registrar nesta página, sua vaga estará garantida. Você receberá um e-mail de confirmação imediatamente, seguido de atualizações regulares conforme o evento se aproxima, incluindo anúncios de palestrantes e o link exclusivo necessário para acessar o livestream no dia do evento.

Registre-se
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10:15 AM – 10:30 AM

Registration

Onsite check-in and badge pick-up with light refreshments and networking

10:30 AM - 10:35 AM

Welcome

Jason Singh, Head of Partner Marketing, Meta

10:35AM-10:45AM

Opening Remarks - Meta’s Enterprise Evolution

Learn Meta's transformative journey in driving enterprise growth, including key milestones and innovations that have shaped our path and our vision for the enterprise market, AI, and customer engagement.

Christine Warner, VP of Monetization Partnerships, Meta

10:35AM-10:45AM

Rethinking partner ecosystems in the AI economy

AI is reshaping how value is created—and how ecosystems must collaborate. This talk challenges us to rethink ecosystem strategy, moving from legacy models to agile, data-driven networks built for speed, scale, and shared advantage in the AI era.
Jay McBain, Chief Analyst, Channels and Partner Ecosystems, Canalys

Thank you to our sponsors

FAQ

Como faço para assistir ao livestream do Conversations?

Clique no botão "Registre-se" nesta página e preencha seus dados. Essa etapa é obrigatória para garantir o seu acesso. Não é possível acessar no dia do evento sem antes se registrar.

Posso compartilhar meu link de registro com um colega?

Não. O registro para o livestream é individual e os links de acesso são intransferíveis. Se você conhece alguém que gostaria de assistir, direcione-o a esta página para que se registre.

O livestream estará disponível em outros idiomas?

Sim. A transmissão será em português, mas também oferecemos livestreams em espanhol para a América Latina. Se preferir assistir em espanhol, registre-se pelo link abaixo:
Registre-se para o Livestream em Espanhol (Latam)

Me registrei, mas não recebi o e-mail de confirmação. O que devo fazer?

Verifique sua pasta de spam ou lixo eletrônico. Se ainda não encontrar, certifique-se de que se registrou com o endereço de e-mail correto. Se o problema persistir, entre em contato com nossa equipe de suporte.

Quando receberei o link para assistir ao evento?

Enviaremos o link exclusivo de acesso para o seu e-mail cadastrado pouco antes do início do evento, em 10 de junho.

Posso registrar várias pessoas da minha equipe?

Sim, mas cada pessoa deve se registrar individualmente usando seu próprio endereço de e-mail. Os links de registro são intransferíveis, por isso direcione seus colegas a esta página para que se registrem.

If you have any event-related questions, please contact us. [LINK NEEDED]

*data sujeita a alteração

Location

Fountainebleau Miami Beach

July 1, 2025 | Fountainebleau Miami Beach

4441 Collins Ave, Miami Beach, FL 33140

TRANSPORTATION (at your own cost)
• Valet parking available

• Recommend using a ride-share to get to the venue

• Fontainebleau offers a prime Miami Beach location close to all the action, easily accessible by all modes of transport


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Conversations

Brasil | 10 de junho de 2026 | 10:00

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