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Join Meta and your peers for a day of inspiring keynotes, actionable strategies, and networking focused on driving lasting growth through performance marketing.
For 17 years, Meta has been in the business of growing businesses. Driving performance outcomes is key to fueling that growth. Simon Whitcombe, VP, Global Business Group at Meta, shares a perspective on what's happened with performance marketing at Meta, if performance gains will last, and where marketers can expect support going forward.
After years of change in the digital advertising landscape, hear from business leaders who have seen success with adaptive data science, analytics, and media attribution techniques to drive profitable growth. Kate Hamill, Head of Industry, Specialty Retail and Ecomm at Meta, leads a panel discussion centered around the latest media measurement methods and trends in the industry. Joined by Gena Stanglein, Director, Marketing Science at Meta, this panel will feature game-changing strategies along with actionable tips on how performance leaders can effectively measure and optimize campaigns.
Over the past year, Performance 5 has driven efficiency and profitable growth for thousands of businesses. Today, Meta unveils a refreshed Performance 5 framework, updated to include the latest, proven best practices driven by leading-edge brands. Jake Bailey, Head of Industry, Disruptors and VC at Meta, will present the framework alongside recent examples of businesses driving results using these tactics.
What can Gen Z teach us about connection? To unpack this question, Karin Tracy, Head of Industry for Retail, Fashion and Luxury at Meta, leads a conversation with creators partnering with brands paving the way. This panel will explore how consumers, particularly younger consumers, are discovering content today and the role Reels is playing in the experience.
How has AI influenced the way we connect with audiences and optimize campaigns? Eva Press, VP, Global Business Group at Meta, will share an inspiring look at how businesses are harnessing the power of AI to supercharge their marketing and actions performance marketers can take today to unlock growth in a new landscape.
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The Giggly Squad @ Meta Lab NYC
The pod is going rogue. Join us at Meta Lab NYC for International Women’s Day.
We’re talking building a brand, the power of community, and the art of oversharing. Space is limited, so don't be late—it's bad for the aesthetic. See you in the city!
The Deets:
• Where: Meta Lab NYC, 55th and 5th avenue
• When: March 5, 2026 @ 5:00 PM, 4:30PM arrival suggested!
• Why: Because women in STEM, obviously.
Grab your besties and come celebrate the holiday that matters most. Space is limited, so don't leave us on read—secure your spot now!
With more than 140 billion plays and more than 2 billion reshares every day, Reels offers brands an unparalleled opportunity to ignite connections with younger and valuable audiences and supercharge their results. Discover how brands are harnessing the power of Reels on our platforms and learn how to take your campaign to the next level.
With more than 140 billion plays and more than 2 billion reshares every day, Reels offers brands an unparalleled opportunity to ignite connections with younger and valuable audiences and supercharge their results. Discover how brands are harnessing the power of Reels on our platforms and learn how to take your campaign to the next level.
With more than 140 billion plays and more than 2 billion reshares every day, Reels offers brands an unparalleled opportunity to ignite connections with younger and valuable audiences and supercharge their results. Discover how brands are harnessing the power of Reels on our platforms and learn how to take your campaign to the next level.
With more than 140 billion plays and more than 2 billion reshares every day, Reels offers brands an unparalleled opportunity to ignite connections with younger and valuable audiences and supercharge their results. Discover how brands are harnessing the power of Reels on our platforms and learn how to take your campaign to the next level.
With more than 140 billion plays and more than 2 billion reshares every day, Reels offers brands an unparalleled opportunity to ignite connections with younger and valuable audiences and supercharge their results. Discover how brands are harnessing the power of Reels on our platforms and learn how to take your campaign to the next level.
With more than 140 billion plays and more than 2 billion reshares every day, Reels offers brands an unparalleled opportunity to ignite connections with younger and valuable audiences and supercharge their results. Discover how brands are harnessing the power of Reels on our platforms and learn how to take your campaign to the next level.
A light continental breakfast will be served beginning at 8:30 am. Programming will begin promptly at 10am until 3pm, with a grab-and-go and networking lunch break and a happy hour ending at 5pm.
*Please let us know in the registration form if you have any severe food allergies. Contact us if you have already submitted your registration form.
The event is ADA accessible. Please notate necessary accommodations in your registration form, or contact us to confirm how we can support you onsite.
Yes, content will be livestreamed and will be available on-demand soon after the live event. Registration for the livestreamed event will be available by early May. For the full experience and to have access to all of the sessions, we highly recommend attending in-person in San Francisco. Guests will be notified about on-demand content via email shortly after the live event.
Make sure that you are registering with the email address that you received your invitation at. If you are still experiencing issues, please contact us here.
Please contact us here if you have another colleague interested in attending who has not received an invite.
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