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Starter Kit
Brands
Creators
Inspiration & Insights
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Starter Kit
Brands
Creators
Inspiration & Insights

TOGETHER CREATES BETTER

Discover, learn, and elevate

your impact

Welcome to our exclusive hub of content for creators and brands. Learn from industry leaders, best practices materials, and success stories — sparking new ideas for collaboration and driving better results.


Explore and take your strategy to the next level.

The Creator Marketing  Starter Kit

Exclusive webinars

Together creates better

Unlock the secrets to successful brand-creator collaborations with our playbook where you can learn strategies to connect, co-create and scale.

Whether you’re a brand, creator, or marketer, this starter kit is your guide to building powerful connections and achieving outstanding results.

🗓️ March 26th, 10:30 am

💻 Online event

Download
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What you will learn in this   starter kit

Subhead

How to amplify partnerships between creators and brands to deliver better results combing organic content and paid media.

How brands are using Partnership ads hub to find and amplify organic posts that are already performing well and maximise performance with transparent metrics.

How creators can be discovered by brands, connect to co-create and easily build branded content partnerships

HOW TO

For brands

Scale your creator strategy to new heights. Learn how to amplify creator content, discover the best creators for your campaign, and get the right insights to drive better results. 

AMPLIFYING AUTHENTICITY

Creators are a valuable lever in modern marketing—driving stronger performance, reaching new audiences, and building cultural relevance. Instagrams creator ecosystem can help brands turn authentic content into scalable, performance-driven growth.


Succeeding with creators on Instagram

A step-by-step guide for finding and briefing a creator, setting up your campaign and measuring success.

1. DISCOVER

Instagram’s creator marketplace helps brands discover, evaluate, and connect with creators for partnership ads. This video shows how to access the marketplace and find the right creators for your next campaign.

Explore more

Creator Marketplace setup guide

Learn how to use Instagram’s creator marketplace within Meta Business Suite

2. COLLABORATE

Creators do their best work when you let them create. Share ideas, not checklists—because creativity drives results. In this video, you’ll learn how to brief standout collaborations.

Explore more

Creator marketing briefing guide

Learn tips to help you brief creators for successful collaborations

3. CAMPAIGN SET-UP

Partnership Ads let you run ads using a creator or partner’s handle to scale collaborations. In this video, you’ll learn to manage permissions, access content recommendations, and troubleshoot in Partnership Ads Hub.

Explore more

Partnership Ads Setup Guide

Learn how to create partnership ads and manage partnership ads permissions

4. MEASURE PERFORMANCE

With Partnership ads, you can use creator content—optimised and measured like paid media—to drive provable performance. In this video, learn how to set up measurement and run experiments to prove incremental impact.

Explore more

Creator marketing briefing guide

Learn tips to help you brief creators for successful collaborations

1. DISCOVER

Instagram’s creator marketplace helps brands discover, evaluate, and connect with creators for partnership ads. This video shows how to access the marketplace and find the right creators for your next campaign.

Explore more

Creator Marketplace setup guide

Learn how to use Instagram’s creator marketplace within Meta
Business Suite

3. CAMPAIGN SET-UP

Partnership Ads let you run ads using a creator or partner’s handle to scale collaborations. In this video, you’ll learn to manage permissions, access content recommendations, and troubleshoot in Partnership Ads Hub.

Explore more

 Partnership Ads Setup Guide

Learn how to create partnership ads and manage partnership ads permissions

2. COLLABORATE

Creators do their best work when you let them create. Share ideas, not checklists—because creativity drives results. In this video, you’ll learn how to brief standout collaborations.

Explore more

Creator marketing briefing guide

 Creator marketing briefing guide

Learn tips to help you brief creators for successful collaborations

CAMPAIGN SET-UP

4. MEASURE PERFORMANCE

With Partnership ads, you can use creator content—optimised and measured like paid media—to drive provable performance. In this video, learn how to set up measurement and run experiments to prove incremental impact.

1. DISCOVER

Instagram’s creator marketplace helps brands discover, evaluate, and connect with creators for partnership ads. This video shows how to access the marketplace and find the right creators for your next campaign.

3. CAMPAIGN SET-UP

Partnership Ads let you run ads using a creator or partner’s handle to scale collaborations. In this video, you’ll learn to manage permissions, access content recommendations, and troubleshoot in Partnership Ads Hub.

Explore more

 Partnership Ads Setup Guide

Learn how to create partnership ads and manage partnership ads permissions

2. COLLABORATE

Creators do their best work when you let them create. Share ideas, not checklists—because creativity drives results. In this video, you’ll learn how to brief standout collaborations.

Explore more

Creator marketing briefing guide

 Creator marketing briefing guide

CAMPAIGN SET-UP

4. MEASURE PERFORMANCE

With Partnership ads, you can use creator content—optimised and measured like paid media—to drive provable performance. In this video, learn how to set up measurement and run experiments to prove incremental impact.

Creator marketing briefing guide

@beeillustrates

Amplifying authenticity to drive results

Creators represent one of the most under-tapped levers in modern marketing - driving stronger performance, unlocking new audiences with authenticity, and building cultural relevance. Instagram’s creator ecosystem, uniquely enables brands to integrate creators into their marketing mix more easily and effectively than ever before.

Watch
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@sophjbutler

Maximise performance with creator partnerships

Amplify high-performing organic content with the Partnership Ads Hub.

Watch
Text goes here
X

@beeillustrates

Amplifying authenticity to drive results

Creators represent one of the most under-tapped levers in modern marketing - driving stronger performance, unlocking new audiences with authenticity, and building cultural relevance. Instagram’s creator ecosystem, uniquely enables brands to integrate creators into their marketing mix more easily and effectively than ever before.

@sophjbutler

Maximise performance with creator partnerships

Amplify high-performing organic content with the Partnership Ads Hub.

Watch
Text goes here
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@dudu_eats

Maximise returns from creator partnerships

Drive measurable, full-funnel performance with partnership ads.

Watch
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Morgan Twigg is a host of exceptional ability. Studies show that a vast majority of guests attending events by Morgan have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

@beeillustrates

Succeeding with creators on Instagram

 A step-by-step guide for finding and briefing a creator, setting up your campaign and measuring success.

Watch
Text goes here
X

@sophjbutler

Maximise performance with creator partnerships

Amplify high-performing organic content with the Partnership Ads Hub.

Watch
Text goes here
X

@dudu_eats

Maximise returns from creator partnerships

Drive measurable, full-funnel performance with partnership ads.

Watch
Text goes here
X

DISCOVER

Instagram’s creator marketplace is the best place for brands to discover and evaluate creators for partnership ads. In this video, you will learn how to access creator marketplace, and discover, evaluate, and connect with creators for your next campaign.

Explore more

Creator Marketplace setup guide

Learn how to use Instagram’s creator marketplace within Meta Business Suite

Instagram Creator Marketplace

Watch
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COLLABORATE

Creators do their best work when you let them create. Give them ideas to interpret, not inventories to execute — because tapping into their creativity is what drives results. In this video, you will learn how to brief the best collaborations.

Explore more

Creator marketing briefing guide

Learn how to use Instagram’s creator marketplace within Meta Business Suite

Watch
Text goes here
X

@austin_sprinz

CAMPAIGN SET-UP

Partnership Ads allow you to run ads using a creator or partner's handle to scale your collaborations. In this video, you'll learn how to streamline and optimise your campaign management with Partnership Ads Hub — a central place in Ads Manager where advertisers can manage ad permissions, access content recommendations and find key troubleshooting steps.

Explore more

Partnership Ads Setup Guide

Learn how to create partnership ads and manage partnership ads permissions

MEASURE PERFORMANCE

With Partnership ads, you can use creator content — optimised and measured like paid media — to drive performance you can prove. In this video, learn how to set up measurement frameworks and run experimentation to causally prove out the incremental impact of your creator campaigns.

@austin_sprinz

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RSVP
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@austin_sprinz

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@austin_sprinz

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@austin_sprinz

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Explore more

Instagram Creator Marketplace

For advertisers to use Instagram's creator marketplace within Meta Business Suite.

Creative guide for creators partnering with brands

Essential information for creators building partnership ads on Reels.

Creator Marketing Playbook

A practical creative guide for advertisers to find, brief and work with creators.

@beeillustrates

CAMPAIGN SET-UP

Partnership Ads allow you to run ads using a creator or partner's handle to scale your collaborations. In this video, you'll learn how to streamline and optimise your campaign management with Partnership Ads Hub — a central place in Ads Manager where advertisers can manage ad permissions, access content recommendations and find key troubleshooting steps.

Watch
Text goes here
X

@sophjbutler

Maximise performance with creator partnerships

Amplify high-performing organic content with the Partnership Ads Hub.

Watch
Text goes here
X

@dudu_eats

Maximise returns from creator partnerships

Drive measurable, full-funnel performance with partnership ads.

Watch
Text goes here
X

Partnership Ads Setup Guide

Learn how to create partnership ads and manage partnership ads permissions

Instagram Creator Marketplace

For advertisers to use Instagram's creator marketplace within Meta Business Suite.

Creative guide for creators partnering with brands

Essential information for creators building partnership ads on Reels.

Creator Marketing Playbook

A practical creative guide for advertisers to find, brief and work with creators.

Partnership Ads Setup Guide

Learn how to create partnership ads and manage partnership ads permissions

Creative guide for creators partnering with brands

Essential information for creators building partnership ads on Reels.

Creator Marketing Playbook

A practical creative guide for advertisers to find, brief and work with creators.

@beeillustrates

MEASURE PERFORMANCE

With Partnership ads, you can use creator content — optimised and measured like paid media — to drive performance you can prove. In this video, learn how to set up measurement frameworks and run experimentation to causally prove out the incremental impact of your creator campaigns.

Watch
Text goes here
X

@sophjbutler

Maximise performance with creator partnerships

Amplify high-performing organic content with the Partnership Ads Hub.

Watch
Text goes here
X

@dudu_eats

Maximise returns from creator partnerships

Drive measurable, full-funnel performance with partnership ads.

Watch
Text goes here
X

Explore more

Partnership Ads Setup Guide

Learn how to create partnership ads and manage partnership ads permissions

Instagram Creator Marketplace

For advertisers to use Instagram's creator marketplace within Meta Business Suite.

Creative guide for creators partnering with brands

Essential information for creators building partnership ads on Reels.

Creator Marketing Playbook

A practical creative guide for advertisers to find, brief and work with creators.

For creators

Get better results when working together with brands. Learn how to get discovered by brands, earn more and reach more people with brand partnerships.

HOW TO

For creators

Get better results when working together with brands. Learn how to get discovered by brands, earn more and reach more people with brand partnerships.

@DUDUEATS

Reach more people with Instagram partnerships

RSVP
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@SOPHIEBUTLER

Earn more with Instagram partnership ads

@adamfogartyy

Better brand partnerships

@BEEILLUSTRATES

Land your dream brand partnership

@sophjbutler

Earn more with partnership ads

See how partnership ads can help you reach more people.

Watch
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@dudu_eats

Reach more people with partnership ads

Discover how to earn more money by suggesting partnership ads in your next paid post.

Watch
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@beeillustrates

Get discovered by brands

See how to join Instagram’s creator marketplace so brands can discover you for new paid partnerships

Watch
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@austin_sprinz

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RSVP
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@austin_sprinz

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

@austin_sprinz

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

@austin_sprinz

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Explore more

Partnership Ads for Creators

Learn how to earn more while helping your brand partners achieve their goals

Explore more

Instagram Creator Marketplace

Get discovered and find brand partnerships with Instagram’s creator marketplace

Explore more

Creative guide for creators partnering with brands

Creative guide for creators partnering with brands

Inspiration and insights

Together creates better success stories! Get inspired and learn from brands and creators collabs that drove outstanding conversions and impact.

Learn more
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H&M

To boost consideration, the global fashion brand featured partnership ads which lowered the cost per lift for brand consideration by 94% compared to its usual campaigns.



Learn more
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To drive sales, the restaurant booking app followed the recommendation of Meta opportunity score to add partnership ads to its usual ad campaign, resulting in an 82% lower cost per incremental conversion.

Learn more
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@austin_sprinz

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Learn more
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Don’t miss out!

Download now
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Register now

fb.me/Metahub2025
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© 2025 Meta

Instagram Help Center
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Instagram for Business
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Instagram for Creators
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@creators
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*Convite pessoal e intransferível. Vagas limitadas.

* Compared to a BAU ads, partnership ads:
Reach 66% more new users (Source: Meta internal data, Dec 2025) Drive 53% higher CTR and a 19% reduction in Cost Per Action (Source: Meta internal data, Feb 2022) Drive 71% on brand lift.
** Paired with BAU ads they can drive up to 50% more sales and 19% lower cost-per-acquisition (Source: Meta internal data, Jan 2025)

© 2022 Meta. Meta Platforms, Inc., 1601 Willow Rd. Menlo Park, CA 94025 or where the Meta Products are offered to you by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland


Meta Data Policy - Terms -   Cookies

© 2022 Meta. Meta Platforms, Inc., 1601 Willow Rd. Menlo Park, CA 94025 or where the Meta Products are offered to you by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland


Meta Data Policy - Terms - Cookies


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Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

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