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Starter Kit
How to
Inspiration & Insights

TOGETHER CREATES BETTER

Discover, learn, and elevate

your impact

Welcome to our exclusive hub of content for creators and brands. Learn from influential voices, best practices materials, and success stories — sparking new ideas for collaboration and driving better results.


Explore and take your strategy to the next level.

Exclusive webinars

The Creator Marketing Starter Kit

Together creates better

Unlock the secrets to successful brand-creator collaborations with our playbook where you can learn strategies to connect, co-create and amplify success.


Whether you’re a brand, creator, or marketer, this playbook is your one-stop guide to building powerful connections and achieving outstanding results.

🗓️ March 26th, 10:30 am

💻 Online event

Download
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What you will learn in this playbook

Subhead

How to master creator-brand partnerships: Driving results through high-impact organic content and high-performance paid media.

How brands are using Partnership ads hub to find and amplify organic posts that are already performing well and maximize performance with transparent metrics.

How creators can be discovered by brands, connect to co-create and easily build branded content partnerships

HOW TO

For brands

Scale your creator strategy to new heights. Learn how to amplify creator content, discover the best creators for your campaign, and get the right insights to drive better results.

@leishapatidarrr

Start better creative partnerships

Connect with perfectly-aligned creative partners on Instagram creator marketplace.


Watch
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@yashikaaaaaaaaaaa

Maximise performance with creator partnerships

Amplify high-performing organic content with the partnership ads hub.

Watch
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@tarun_kinra

Maximise returns from creator partnerships

Drive measurable, full-funnel performance with partnership ads.

Watch
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@anikjaindesign

Amplify your results with partnership ads

Amplify your results and get more conversions with creator-led partnership ads.

Watch
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@nainabee

Amplify your success with partnership ads

Boost your brand's reach with creator-led partnership ads.

Watch
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@ruheedosani

Amplify your appeal with partnership ads

Drive better brand engagement with creator-led partnership ads.

Watch
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Explore more

Partnership Ads setup guide

For advertisers to create partnership ads and manage partnership ads permissions

Creator Marketplace setup guide

For advertisers to use Instagram's creator marketplace within Meta Business Suite.

How to scale organic content with Meta

For advertisers to scaling organic content with Meta’s Partnership Ads Hub.

Creator Marketing Playbook

A practical creative guide for advertisers to find, brief and work with creators.

HOW TO

For creators

Take your strategy impact to the next level working with creators! Learn how to amplify creator content, discover the best creators for your campaign, and get the right insights to drive better results.

@leishapatidarrr

Find the ideal brand partnership

Get discovered by your ideal brand partners on Instagram creator marketplace.


Watch
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@yashikaaaaaaaaaaa

Reach more people with Instagram partnership ads

Reach new audiences and give your work the visibility it deserves, with partnership ads.

Watch
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@tarun_kinra

Earn more from brand partnerships

Earn more from your brand partnerships.



Watch
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@ruheedosani

Create better with Instagram creative tools

Learn how Instagram creative tools help you succeed

Watch
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@saumyakamble_official

Grow your Instagram community, with partnership ads

Grow your Instagram community, with partnership ads

Watch
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@nainabee

Earn more on Instagram, with partnership ads

Amplify your earnings: 3 tips for better brand partnerships

Watch
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Explore more

Partnerships Ads for Creators

Learn how to earn more while helping your brand partners achieve their goals

Stand out to the right brands

Learn more about Instagram’s creator marketplace

Creative guide for creators partnering with brands

Essential information for creators building partnership ads on Reels.

Inspiration and insights

Together creates better success stories! Get inspired and learn from brands and creators collabs that drove outstanding conversions and impact.

@nestle.munch

Munch used creator-led Reels to drive Reach and +3.8 pts ad recall lift.


Learn more
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@upakarna

Upakarna used creator-led storytelling to deliver +70% return on ad spend.

Learn more
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Durex

The Durex Podcast leveraged creators with partnership ads, driving +5.5 pts lift in category conversations.

Learn more
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India Gate Basmati Rice

India Gate Basmati Rice used partnership ads to create buzz and build brand awareness.

Learn more
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Hyundai

Hyundai leveraged partnership ads to lower cost per reach by 53% in lead generation campaigns.

Learn more
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WinZO

WinZO optimises costs with partnership ads on Advantage+ shopping campaigns

Learn more
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Don’t miss out!

Download now
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Register now

fb.me/Metahub2025
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© 2025 Meta

Instagram Help Center
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Instagram for Creators
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@creators
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*Convite pessoal e intransferível. Vagas limitadas.

* Compared to a BAU ads, partnership ads:
Reach 66% more new users (Source: Meta internal data, Dec 2025) Drive 53% higher CTR and a 19% reduction in Cost Per Action (Source: Meta internal data, Feb 2022) Drive 71% on brand lift.
** Paired with BAU ads they can drive up to 50% more sales and 19% lower cost-per-acquisition (Source: Meta internal data, Jan 2025)

© 2022 Meta. Meta Platforms, Inc., 1601 Willow Rd. Menlo Park, CA 94025 or where the Meta Products are offered to you by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland


Meta Data Policy - Terms -   Cookies

© 2022 Meta. Meta Platforms, Inc., 1601 Willow Rd. Menlo Park, CA 94025 or where the Meta Products are offered to you by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland


Meta Data Policy - Terms - Cookies


Meta
Starter Kit
How to
Inspiration & Insights

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

The Durex Podcast Reels IP leveraged creators to drive category conversations with partnership ads

4.3 Pts *

lift in awareness of Durex podcast

5.5 Pts *

lift in the category thought leadership question

4.1 Pts *

ift in recall 

of the Durex podcast

* Source: Brand lift study Jan’25- March 25.

India Gate Basmati Rice leverages partnership ads to create buzz around its new packaging and drive brand awareness

11.7 Pts *

increase in Unaided Ad recall vs 2.4 APAC Benchmark

3 Pts *

increase in Abstract Favorability vs 0.6 APAC Benchmark

4.5 Pts *

increase in top of mind awareness vs 0.9 APAC Benchmark

* Source: Brand lift study Jan’25- March 25.

Hyundai leverages partnership ads to drive growth with efficiency for lead generation campaigns

53 %

lower cost per lead

2.1 x

higher leads

4.5 %

lower cost per click

* Source: Brand lift study Jan’25- March 25.

WinZO optimises costs with partnership ads on Advantage+ shopping campaigns

11 %

Higher Volume of Registrations

12 %

Lower Cost per Registration

8 %

Uplift in First Time Deposit

* Source: Brand lift study Jan’25- March 25.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

Speaker Name

Title, Team

How to update this block.

1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.

2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.

3. Hover over the "+" button and click the link icon.

4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".

5. In the last dropdown, find and link the corresponding speaker bio.

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