16 
October 
2024
 | 
9:30am 
 SGT
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Maximizing Marketing Effectiveness in the Age of AI

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다시 생각해보는 Meta 브랜딩 캠페인 전략

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채널 마케팅의 새로운 가능성을 열다: 협력 광고를 활용한 멀티 채널 전략

 

00:00 SGT

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Creativity Reimagined: Connection in the Era of AI


00:00 SGT

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크리에이터 마케팅의 새로운 패러다임: AI를 활용한 성공 전략


00:00 SGT

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박미선

Client Partner, Meta

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박미선

Client Partner, Meta

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새로운 시장 개척을 위한 최적의 파트너, Meta 그리고 AI

00:00 SGT

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From Inspiration to Reality: The Takeaways from Meta Festival

00:00 SGT

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Welcome to Meta Festival

00:00 SGT

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Welcome to Meta Festival

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Maximizing Marketing Effectiveness in the Age of AI

00:00 SGT

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채널 마케팅의 새로운 가능성을 열다: 협력 광고를 활용한 멀티 채널 전략

 

00:00 SGT

Session title here

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다시 생각해보는 Meta 브랜딩 캠페인 전략

00:00 SGT

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크리에이터 마케팅의 새로운 패러다임: AI를 활용한 성공 전략

00:00 SGT

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Creativity Reimagined: Connection in the Era of AI

00:00 SGT

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박미선

Client Partner, Meta

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박미선

Client Partner, Meta

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X

새로운 시장 개척을 위한 최적의 파트너, Meta 그리고 AI

00:00 SGT

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From Inspiration to Reality: The Takeaways from Meta Festival

Meta Festival 2025

지금 등록하기
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About
Agenda and speakers
FAQ
Location
AI 인사이트 리포트 다운받기
VOD 다시 보기
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 새로운 가능성을 발견할 수 있는 곳,

마케터들을 위한 축제 Meta Festival에 초대합니다.


AI를 활용한 마케팅 및 크리에이티브 전략부터 브랜딩, 크리에이터,

채널 마케팅 전략, 해외 진출까지 최신 마케팅 트렌드와 솔루션을 공유하는 Meta Festival을 통해 비즈니스 성장을 위한 아이디어를 만나고,

새로운 영감을 얻어보세요.


프레젠테이션, 패널토의, 최신 비즈니스 사례 공유 및 체험 공간 등

다양한 형식의 콘텐츠를 통해 여러분의 비즈니스 성장을 위한 새로운 가능성을 열어주는 시간이 될 Meta Festival에 많은 관심과 참여 부탁드립니다.

지금 등록하기
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2025년 5월 22일 목요일 오후 2시-5시

 

세빛섬 내 가빛 2층 플로팅 아일랜드 컨벤션

(서울시 서초구 올림픽대로 2085-14)

*체크인 및 입장은 오후 1시부터 시작됩니다.

Every Connection is an Opportunity. It's your world.

Meta Festival에서 만나보세요

 Innovative Picnic

업계에 혁신을 가져온
Meta AI와 Rayban Meta와 함께 즐기는 페스티벌 피크닉 존

Creative Playground

Reels와 Edits, 그리고 Creator가 함께 보여주는 페스티벌 놀이터

Main Stage

글로벌 Meta 리더십 그리고 다양한 업계 전문가의 목소리로 들어보는 최신 마케팅 트렌드와 인사이트

What to expect at Meta Festival

Morning Workshop Sessions

When registering, you'll be able to choose your workshop preference. Please have a read through the session descriptions below. Please note, your breakout group is not guaranteed, we will email you closer to the event date with confirmation of your breakout group.

Growth Hacking: Proven Strategies for Maximising ROI

Whether you’re optimising for high-value conversions, unlocking new audiences or driving sustainable growth, this track is packed with real-world strategies, AI-powered insights and the secret sauce behind profitable campaigns.

The Creative Frontier:

From AI-powered workflows to next-gen storytelling and immersive brand experiences, this track is all about pushing creative boundaries and rethinking what’s possible. If you’re ready to experiment, explore and embrace the future of creative marketing, welcome to the frontier.

Brand Ambition:

This track explores how brands can boldly reach new heights. Join us to master the art of cumulative attention, create defining moments and magnify creator impact. Expect insights and tips on brand storytelling, cultural cachet and making a lasting impression.

Cross Border Growth: Next Level Performance, Creative and Measurement:

From adapting creative for new markets to unlocking fresh audiences and optimising performance across borders, this track dives into the real playbook for global expansion. Get insider insights from brands who’ve scaled beyond home turf and learn what it really takes to go big internationally.

Lunch & Networking


Mainstage Keynotes:

Fueling a New Era of Marketing. Dan Neary, VP Global Business Group, APAC


AI Address, Benedict Evans


AI, amplified. The Tech Rewriting the Rules. Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


Built with AI: The Australian Innovators Changing the Game. Jessie Hughes, Creative Technologist, Leonardo.ai and Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


The Future is Wearable: Connection and the Next Era of Social Tech. Adam Berger, Director, Product Marketing, Devices, Meta


Serving up Connection: The Wearable Revolution. Andy Hearnden and Adam Berger, Director, Product Marketing, Devices, Meta


The Future of Creative Power. Jimmie Stone, VP Global Head of Creative Shop, Meta


AI’s Role in Creative Innovation. Jimmie Stone, VP Global Head of Creative Shop, Meta and Mandie van der Merwe, CCO, Saatchi & Saatchi


The Growth Agenda Panel.

What to expect at Meta Festival

Morning Workshop Sessions

When registering, you'll be able to choose your workshop preference. Please have a read through the session descriptions below. Please note, your breakout group is not guaranteed, we will email you closer to the event date with confirmation of your breakout group.

Growth Hacking: Proven Strategies for Maximising ROI

Whether you’re optimising for high-value conversions, unlocking new audiences or driving sustainable growth, this track is packed with real-world strategies, AI-powered insights and the secret sauce behind profitable campaigns.

The Creative Frontier:

From AI-powered workflows to next-gen storytelling and immersive brand experiences, this track is all about pushing creative boundaries and rethinking what’s possible. If you’re ready to experiment, explore and embrace the future of creative marketing, welcome to the frontier.

Brand Ambition:

This track explores how brands can boldly reach new heights. Join us to master the art of cumulative attention, create defining moments and magnify creator impact. Expect insights and tips on brand storytelling, cultural cachet and making a lasting impression.

Cross Border Growth: Next Level Performance, Creative and Measurement:

From adapting creative for new markets to unlocking fresh audiences and optimising performance across borders, this track dives into the real playbook for global expansion. Get insider insights from brands who’ve scaled beyond home turf and learn what it really takes to go big internationally.

Lunch & Networking


Mainstage Keynotes:

Fueling a New Era of Marketing. Dan Neary, VP Global Business Group, APAC


AI Address, Benedict Evans


AI, amplified. The Tech Rewriting the Rules. Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


Built with AI: The Australian Innovators Changing the Game. Jessie Hughes, Creative Technologist, Leonardo.ai and Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


The Future is Wearable: Connection and the Next Era of Social Tech. Adam Berger, Director, Product Marketing, Devices, Meta


Serving up Connection: The Wearable Revolution. Andy Hearnden and Adam Berger, Director, Product Marketing, Devices, Meta


The Future of Creative Power. Jimmie Stone, VP Global Head of Creative Shop, Meta


AI’s Role in Creative Innovation. Jimmie Stone, VP Global Head of Creative Shop, Meta and Mandie van der Merwe, CCO, Saatchi & Saatchi


The Growth Agenda Panel.

Meta AI 인사이트 리포트를 통해 AI가 오늘날 창의력과 상상력을 어떻게 강화하고,

마케터는 그 잠재력을 어떻게 활용할 수 있는지 알아보세요.

AI 인사이트 리포트 다운받기
Text goes here
X

2025년 5월 22일 목요일 오후 2시-5시

 

세빛섬 내 가빛 2층 플로팅 아일랜드 컨벤션

(서울시 서초구 올림픽대로 2085-14)

*체크인 및 입장은 오후 1시부터 시작됩니다.

Every Connection is an Opportunity. It's your world.

Meta Festival에서 만나보세요

 Innovative Picnic

업계에 혁신을 가져온
Meta AI와 Rayban Meta와 함께 즐기는 페스티벌 피크닉 존

Creative Playground

Reels와 Edits, 그리고 Creator가 함께 보여주는 페스티벌 놀이터

Main Stage

글로벌 Meta 리더십 그리고 다양한 업계 전문가의 목소리로 들어보는 최신 마케팅 트렌드와 인사이트

What to expect at Meta Festival

Morning Workshop Sessions

When registering, you'll be able to choose your workshop preference. Please have a read through the session descriptions below. Please note, your breakout group is not guaranteed, we will email you closer to the event date with confirmation of your breakout group.

Growth Hacking: Proven Strategies for Maximising ROI

Whether you’re optimising for high-value conversions, unlocking new audiences or driving sustainable growth, this track is packed with real-world strategies, AI-powered insights and the secret sauce behind profitable campaigns.

The Creative Frontier:

From AI-powered workflows to next-gen storytelling and immersive brand experiences, this track is all about pushing creative boundaries and rethinking what’s possible. If you’re ready to experiment, explore and embrace the future of creative marketing, welcome to the frontier.

Brand Ambition:

This track explores how brands can boldly reach new heights. Join us to master the art of cumulative attention, create defining moments and magnify creator impact. Expect insights and tips on brand storytelling, cultural cachet and making a lasting impression.

Cross Border Growth: Next Level Performance, Creative and Measurement:

From adapting creative for new markets to unlocking fresh audiences and optimising performance across borders, this track dives into the real playbook for global expansion. Get insider insights from brands who’ve scaled beyond home turf and learn what it really takes to go big internationally.

Lunch & Networking


Mainstage Keynotes:

Fueling a New Era of Marketing. Dan Neary, VP Global Business Group, APAC


AI Address, Benedict Evans


AI, amplified. The Tech Rewriting the Rules. Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


Built with AI: The Australian Innovators Changing the Game. Jessie Hughes, Creative Technologist, Leonardo.ai and Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


The Future is Wearable: Connection and the Next Era of Social Tech. Adam Berger, Director, Product Marketing, Devices, Meta


Serving up Connection: The Wearable Revolution. Andy Hearnden and Adam Berger, Director, Product Marketing, Devices, Meta


The Future of Creative Power. Jimmie Stone, VP Global Head of Creative Shop, Meta


AI’s Role in Creative Innovation. Jimmie Stone, VP Global Head of Creative Shop, Meta and Mandie van der Merwe, CCO, Saatchi & Saatchi


The Growth Agenda Panel.

What to expect at Meta Festival

Morning Workshop Sessions

When registering, you'll be able to choose your workshop preference. Please have a read through the session descriptions below. Please note, your breakout group is not guaranteed, we will email you closer to the event date with confirmation of your breakout group.

Growth Hacking: Proven Strategies for Maximising ROI

Whether you’re optimising for high-value conversions, unlocking new audiences or driving sustainable growth, this track is packed with real-world strategies, AI-powered insights and the secret sauce behind profitable campaigns.

The Creative Frontier:

From AI-powered workflows to next-gen storytelling and immersive brand experiences, this track is all about pushing creative boundaries and rethinking what’s possible. If you’re ready to experiment, explore and embrace the future of creative marketing, welcome to the frontier.

Brand Ambition:

This track explores how brands can boldly reach new heights. Join us to master the art of cumulative attention, create defining moments and magnify creator impact. Expect insights and tips on brand storytelling, cultural cachet and making a lasting impression.

Cross Border Growth: Next Level Performance, Creative and Measurement:

From adapting creative for new markets to unlocking fresh audiences and optimising performance across borders, this track dives into the real playbook for global expansion. Get insider insights from brands who’ve scaled beyond home turf and learn what it really takes to go big internationally.

Lunch & Networking


Mainstage Keynotes:

Fueling a New Era of Marketing. Dan Neary, VP Global Business Group, APAC


AI Address, Benedict Evans


AI, amplified. The Tech Rewriting the Rules. Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


Built with AI: The Australian Innovators Changing the Game. Jessie Hughes, Creative Technologist, Leonardo.ai and Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


The Future is Wearable: Connection and the Next Era of Social Tech. Adam Berger, Director, Product Marketing, Devices, Meta


Serving up Connection: The Wearable Revolution. Andy Hearnden and Adam Berger, Director, Product Marketing, Devices, Meta


The Future of Creative Power. Jimmie Stone, VP Global Head of Creative Shop, Meta


AI’s Role in Creative Innovation. Jimmie Stone, VP Global Head of Creative Shop, Meta and Mandie van der Merwe, CCO, Saatchi & Saatchi


The Growth Agenda Panel.

Meta AI 인사이트 리포트를 통해

AI가 오늘날 창의력과 상상력을 어떻게 강화하고,

마케터는 그 잠재력을 어떻게 활용할 수 있는지

알아보세요.

AI 인사이트 리포트 다운받기
Text goes here
X

2025년 5월 22일 목요일 오후 2시-5시

 

세빛섬 내 가빛 2층 플로팅 아일랜드 컨벤션

(서울시 서초구 올림픽대로 2085-14)

*체크인 및 입장은 오후 1시부터 시작됩니다.

Every Connection is an Opportunity. It's your world.

Meta Festival에서 만나보세요

 Innovative Picnic

업계에 혁신을 가져온
Meta AI와 Rayban Meta와 함께 즐기는 페스티벌 피크닉 존

Creative Playground

Reels와 Edits, 그리고 Creator가 함께 보여주는 페스티벌 놀이터

Main Stage

글로벌 Meta 리더십 그리고 다양한 업계 전문가의 목소리로 들어보는 최신 마케팅 트렌드와 인사이트

What to expect at Meta Festival

Morning Workshop Sessions

When registering, you'll be able to choose your workshop preference. Please have a read through the session descriptions below. Please note, your breakout group is not guaranteed, we will email you closer to the event date with confirmation of your breakout group.

Growth Hacking: Proven Strategies for Maximising ROI

Whether you’re optimising for high-value conversions, unlocking new audiences or driving sustainable growth, this track is packed with real-world strategies, AI-powered insights and the secret sauce behind profitable campaigns.

The Creative Frontier:

From AI-powered workflows to next-gen storytelling and immersive brand experiences, this track is all about pushing creative boundaries and rethinking what’s possible. If you’re ready to experiment, explore and embrace the future of creative marketing, welcome to the frontier.

Brand Ambition:

This track explores how brands can boldly reach new heights. Join us to master the art of cumulative attention, create defining moments and magnify creator impact. Expect insights and tips on brand storytelling, cultural cachet and making a lasting impression.

Cross Border Growth: Next Level Performance, Creative and Measurement:

From adapting creative for new markets to unlocking fresh audiences and optimising performance across borders, this track dives into the real playbook for global expansion. Get insider insights from brands who’ve scaled beyond home turf and learn what it really takes to go big internationally.

Lunch & Networking


Mainstage Keynotes:

Fueling a New Era of Marketing. Dan Neary, VP Global Business Group, APAC


AI Address, Benedict Evans


AI, amplified. The Tech Rewriting the Rules. Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


Built with AI: The Australian Innovators Changing the Game. Jessie Hughes, Creative Technologist, Leonardo.ai and Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


The Future is Wearable: Connection and the Next Era of Social Tech. Adam Berger, Director, Product Marketing, Devices, Meta


Serving up Connection: The Wearable Revolution. Andy Hearnden and Adam Berger, Director, Product Marketing, Devices, Meta


The Future of Creative Power. Jimmie Stone, VP Global Head of Creative Shop, Meta


AI’s Role in Creative Innovation. Jimmie Stone, VP Global Head of Creative Shop, Meta and Mandie van der Merwe, CCO, Saatchi & Saatchi


The Growth Agenda Panel.

What to expect at Meta Festival

Morning Workshop Sessions

When registering, you'll be able to choose your workshop preference. Please have a read through the session descriptions below. Please note, your breakout group is not guaranteed, we will email you closer to the event date with confirmation of your breakout group.

Growth Hacking: Proven Strategies for Maximising ROI

Whether you’re optimising for high-value conversions, unlocking new audiences or driving sustainable growth, this track is packed with real-world strategies, AI-powered insights and the secret sauce behind profitable campaigns.

The Creative Frontier:

From AI-powered workflows to next-gen storytelling and immersive brand experiences, this track is all about pushing creative boundaries and rethinking what’s possible. If you’re ready to experiment, explore and embrace the future of creative marketing, welcome to the frontier.

Brand Ambition:

This track explores how brands can boldly reach new heights. Join us to master the art of cumulative attention, create defining moments and magnify creator impact. Expect insights and tips on brand storytelling, cultural cachet and making a lasting impression.

Cross Border Growth: Next Level Performance, Creative and Measurement:

From adapting creative for new markets to unlocking fresh audiences and optimising performance across borders, this track dives into the real playbook for global expansion. Get insider insights from brands who’ve scaled beyond home turf and learn what it really takes to go big internationally.

Lunch & Networking


Mainstage Keynotes:

Fueling a New Era of Marketing. Dan Neary, VP Global Business Group, APAC


AI Address, Benedict Evans


AI, amplified. The Tech Rewriting the Rules. Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


Built with AI: The Australian Innovators Changing the Game. Jessie Hughes, Creative Technologist, Leonardo.ai and Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


The Future is Wearable: Connection and the Next Era of Social Tech. Adam Berger, Director, Product Marketing, Devices, Meta


Serving up Connection: The Wearable Revolution. Andy Hearnden and Adam Berger, Director, Product Marketing, Devices, Meta


The Future of Creative Power. Jimmie Stone, VP Global Head of Creative Shop, Meta


AI’s Role in Creative Innovation. Jimmie Stone, VP Global Head of Creative Shop, Meta and Mandie van der Merwe, CCO, Saatchi & Saatchi


The Growth Agenda Panel.

다시 보기

Welcome to Meta Festival


AI is redefining experiences, revolutionising business models, and driving industry growth. Join us for Meta Festival where we will explore how AI is sparking a creative revolution, redefining the way we innovate, connect and create.

서은아

Head of Marketing, Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Performance in the Age of Gen AI

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Maximizing Marketing Effectiveness in the Age of AI


Step inside the future. Meta’s Adam Berger showcases the future of human connection - where AI, social engagement and wearables redefine how we interact. Plus, be among the first to hear what’s next for Meta’s wearables roadmap.

Kishore Parthasarathy

Product Marketing Director, Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Performance in the Age of Gen AI

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

채널 마케팅의 새로운 가능성을 열다: 협력 광고를 활용한 멀티 채널 전략


점점 더 다양해지는 마케팅 채널을 최적화해야하는 마케터들에게 왜 Meta 협력 광고가 효과적인 채널 마케팅 전략이 될 수 있는지, 협력 광고의 최신 활용 트렌드와 광고주의 생생한 경험담을 통해 제안합니다.


최영

Head of Vertical, Meta

백창준

대표, 일레븐코퍼레이션

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Performance in the Age of Gen AI

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

크리에이터 마케팅의 새로운 패러다임: AI를 활용한 성공 전략

Meta의 AI를 통해 한 단계 더 진화된 크리에이터 마케팅 전략을 소개합니다. 크리에이터 마케팅에 변화가 필요하다고 생각했지만 어디서부터 시작해야 할지 고민이셨던 마케터분들에게 그 해답을 제시해 드립니다. 


박미선

Client Partner, Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Performance in the Age of Gen AI

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Creativity Reimagined: Connection in the Era of AI


AI는 사람들이 가장 관심있는 콘텐츠를 통해 연결되고 새로운 아이디어를 발견하는 데 중요한 역할을 하고 있으며, 이로 인해 우리가 맞이한 AI 시대 속 크리에이티비티의 역할은 그 어느 때보다도 본질에 더 가까워지고 있습니다. 점차 빨라지고 있는 문화적 변화 속에서 콘텐츠를 제작하는 능력을 가속해줄 수 있는 핵심 리소스로서의 AI 도구에 대해서 살펴봅니다.


Angela Bassichetti

Director, Creative Shop, Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Performance in the Age of Gen AI

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

다시 생각해보는

Meta 브랜딩 캠페인 전략

디지털 매체를 통한 브랜딩 캠페인의 가치와 목적에 대해 재정의 해보고, 브랜딩 캠페인 효과를 극대화 할 수 있는 방법과 그 효과를 제대로 분석할 수 있는 Meta의 브랜딩 솔루션에 대해 소개합니다.


김보영

Head of Agency, Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Performance in the Age of Gen AI

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

새로운 시장 개척을 위한

최적의 파트너, Meta 그리고 AI

2024년 Meta의 한국 광고주 중 약 60%가 해외에 진출했다는 사실을 알고 계신가요? 두 명의 패널과 함께 성공적인 해외 진출을 위한 초기 전략과 더 큰 성공을 위한 확장 전략을 공유해드립니다.


황예찬

리더, 안다르

김진희

대표, 디스럽트

정의동

Client Partner, Meta

From Inspiration to Reality: The Takeaways from Meta Festival

Meta’s Group Industry Director, Naomi Shepherd wraps up Meta Festival with a final drop of insight, inspiration and a look at what’s next.

송지영

Head of Vertical, Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Performance in the Age of Gen AI

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

다시 보기

Welcome to Meta Festival

AI is redefining experiences, revolutionising business models, and driving industry growth. Join us for Meta Festival where we will explore how AI is sparking a creative revolution, redefining the way we innovate, connect and create.

서은아

Head of Marketing, Meta

Maximizing Marketing Effectiveness in the Age of AI 

Step inside the future. Meta’s Adam Berger showcases the future of human connection - where AI, social engagement and wearables redefine how we interact. Plus, be among the first to hear what’s next for Meta’s wearables roadmap.

Kishore Parthasarathy

Product Marketing Director, Meta

채널 마케팅의 새로운 가능성을 열다:

협력 광고를 활용한 멀티 채널 전략

점점 더 다양해지는 마케팅 채널을 최적화해야하는 마케터들에게 왜 Meta 협력 광고가 효과적인 채널 마케팅 전략이 될 수 있는지, 협력 광고의 최신 활용 트렌드와 광고주의 생생한 경험담을 통해 제안합니다.

최영

Head of Virtical, Meta

백창준

대표, 일레븐코퍼레이션

크리에이터 마케팅의 새로운 패러다임: AI를 활용한 성공 전략

Meta의 AI를 통해 한 단계 더 진화된 크리에이터 마케팅 전략을 소개합니다. 크리에이터 마케팅에 변화가 필요하다고 생각했지만 어디서부터 시작해야 할지 고민이셨던 마케터분들에게 그 해답을 제시해 드립니다. 

박미선

박미선

Client Partner, Meta

Creativity Reimagined:

Connection in the Era of AI

AI는 사람들이 가장 관심있는 콘텐츠를 통해 연결되고 새로운 아이디어를 발견하는 데 중요한 역할을 하고 있으며, 이로 인해 우리가 맞이한 AI 시대 속 크리에이티비티의 역할은 그 어느 때보다도 본질에 더 가까워지고 있습니다. 점차 빨라지고 있는 문화적 변화 속에서 콘텐츠를 제작하는 능력을 가속해줄 수 있는 핵심 리소스로서의 AI 도구에 대해서 살펴봅니다.

Angela Bassichetti

Director, Creative Shop, Meta

다시 생각해보는

Meta 브랜딩 캠페인 전략

 디지털 매체를 통한 브랜딩 캠페인의 가치와 목적에 대해 재정의 해보고, 브랜딩 캠페인 효과를 극대화 할 수 있는 방법과 그 효과를 제대로 분석할 수 있는 Meta의 브랜딩 솔루션에 대해 소개합니다.

김보영

Head of Agency, Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

Performance in the Age of Gen AI

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Derya Matras

Vice President - UK, Northern Europe, Middle East & Africa,
Meta

Read more
Text goes here
X

새로운 시장 개척을 위한

최적의 파트너, Meta 그리고 AI

2024년 Meta의 한국 광고주 중 약 60%가 해외에 진출했다는 사실을 알고 계신가요? 두 명의 패널과 함께 성공적인 해외 진출을 위한 초기 전략과 더 큰 성공을 위한 확장 전략을 공유해드립니다.

황예찬

리더, 안다르

김진희

대표, 디스럽트

정의동

Client Partner, Meta

From Inspiration to Reality: The Takeaways from Meta Festival

Meta’s Group Industry Director, Naomi Shepherd wraps up Meta Festival with a final drop of insight, inspiration and a look at what’s next.

송지영

Head of Vertical, Meta

 새로운 가능성을 발견할 수 있는 곳,

마케터들을 위한 축제 Meta Festival에

초대합니다.


AI를 활용한 마케팅 및 크리에이티브 전략부터

브랜딩, 크리에이터, 채널 마케팅 전략,

해외 진출까지 최신 마케팅 트렌드와

솔루션을 공유하는 Meta Festival을 통해

비즈니스 성장을 위한 아이디어를 만나고,

새로운 영감을 얻어보세요.


프레젠테이션, 패널토의, 최신 비즈니스

사례 공유 및 체험 공간 등 다양한 형식의 콘텐츠를 통해

여러분의 비즈니스 성장을 위한 새로운 가능성을

열어주는 시간이 될 Meta Festival에

많은 관심과 참여 부탁드립니다.

지금 등록하기
Text goes here
X

2025년 5월 22일 목요일 오후 2시-5시

 

세빛섬 내 가빛 2층 플로팅 아일랜드 컨벤션

(서울시 서초구 올림픽대로 2085-14)

*체크인 및 입장은 오후 1시부터 시작됩니다.

Every Connection is an Opportunity. It's your world.

Meta Festival에서 만나보세요

 Innovative Picnic

업계에 혁신을 가져온
Meta AI와 Rayban Meta와

함께 즐기는 페스티벌 피크닉 존

Creative Playground

Reels와 Edits, 그리고 Creator가

함께 보여주는 페스티벌 놀이터

Main Stage

글로벌 Meta 리더십 그리고

다양한 업계 전문가의 목소리로

들어보는 최신 마케팅 트렌드와 인사이트

What to expect at Meta Festival

Morning Workshop Sessions

When registering, you'll be able to choose your workshop preference. Please have a read through the session descriptions below. Please note, your breakout group is not guaranteed, we will email you closer to the event date with confirmation of your breakout group.

Growth Hacking: Proven Strategies for Maximising ROI

Whether you’re optimising for high-value conversions, unlocking new audiences or driving sustainable growth, this track is packed with real-world strategies, AI-powered insights and the secret sauce behind profitable campaigns.

The Creative Frontier:

From AI-powered workflows to next-gen storytelling and immersive brand experiences, this track is all about pushing creative boundaries and rethinking what’s possible. If you’re ready to experiment, explore and embrace the future of creative marketing, welcome to the frontier.

Brand Ambition:

This track explores how brands can boldly reach new heights. Join us to master the art of cumulative attention, create defining moments and magnify creator impact. Expect insights and tips on brand storytelling, cultural cachet and making a lasting impression.

Cross Border Growth: Next Level Performance, Creative and Measurement:

From adapting creative for new markets to unlocking fresh audiences and optimising performance across borders, this track dives into the real playbook for global expansion. Get insider insights from brands who’ve scaled beyond home turf and learn what it really takes to go big internationally.

Lunch & Networking


Mainstage Keynotes:

Fueling a New Era of Marketing. Dan Neary, VP Global Business Group, APAC


AI Address, Benedict Evans


AI, amplified. The Tech Rewriting the Rules. Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


Built with AI: The Australian Innovators Changing the Game. Jessie Hughes, Creative Technologist, Leonardo.ai and Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


The Future is Wearable: Connection and the Next Era of Social Tech. Adam Berger, Director, Product Marketing, Devices, Meta


Serving up Connection: The Wearable Revolution. Andy Hearnden and Adam Berger, Director, Product Marketing, Devices, Meta


The Future of Creative Power. Jimmie Stone, VP Global Head of Creative Shop, Meta


AI’s Role in Creative Innovation. Jimmie Stone, VP Global Head of Creative Shop, Meta and Mandie van der Merwe, CCO, Saatchi & Saatchi


The Growth Agenda Panel.

What to expect at Meta Festival

Morning Workshop Sessions

When registering, you'll be able to choose your workshop preference. Please have a read through the session descriptions below. Please note, your breakout group is not guaranteed, we will email you closer to the event date with confirmation of your breakout group.

Growth Hacking: Proven Strategies for Maximising ROI

Whether you’re optimising for high-value conversions, unlocking new audiences or driving sustainable growth, this track is packed with real-world strategies, AI-powered insights and the secret sauce behind profitable campaigns.

The Creative Frontier:

From AI-powered workflows to next-gen storytelling and immersive brand experiences, this track is all about pushing creative boundaries and rethinking what’s possible. If you’re ready to experiment, explore and embrace the future of creative marketing, welcome to the frontier.

Brand Ambition:

This track explores how brands can boldly reach new heights. Join us to master the art of cumulative attention, create defining moments and magnify creator impact. Expect insights and tips on brand storytelling, cultural cachet and making a lasting impression.

Cross Border Growth: Next Level Performance, Creative and Measurement:

From adapting creative for new markets to unlocking fresh audiences and optimising performance across borders, this track dives into the real playbook for global expansion. Get insider insights from brands who’ve scaled beyond home turf and learn what it really takes to go big internationally.

Lunch & Networking


Mainstage Keynotes:

Fueling a New Era of Marketing. Dan Neary, VP Global Business Group, APAC


AI Address, Benedict Evans


AI, amplified. The Tech Rewriting the Rules. Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


Built with AI: The Australian Innovators Changing the Game. Jessie Hughes, Creative Technologist, Leonardo.ai and Jason Juma-Ross, Director, Tech, Gaming, Media & Telco


The Future is Wearable: Connection and the Next Era of Social Tech. Adam Berger, Director, Product Marketing, Devices, Meta


Serving up Connection: The Wearable Revolution. Andy Hearnden and Adam Berger, Director, Product Marketing, Devices, Meta


The Future of Creative Power. Jimmie Stone, VP Global Head of Creative Shop, Meta


AI’s Role in Creative Innovation. Jimmie Stone, VP Global Head of Creative Shop, Meta and Mandie van der Merwe, CCO, Saatchi & Saatchi


The Growth Agenda Panel.

Agenda and speakers

00:00 CEST

Welcome to Meta Festival

2:00-2:15


Speaker Name

Job Title, Company Name

View bio
Text goes here
X

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

서은아

Head of Marketing, Meta

View bio
Text goes here
X

00:00 CEST

Maximizing Marketing Effectiveness in the Age of AI

2:15-2:35

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Risus massa aliquam auctor pellentesque fermentum. Pulvinar ipsum ornare aenean mi augue a sed.

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

Kishore Parthasarathy

Product Marketing Director, Meta

View bio
Text goes here
X

00:00 CEST

채널 마케팅의 새로운 가능성을 열다: 협력 광고를 활용한 멀티 채널 전략

2:35-3:00

점점 더 다양해지는 마케팅 채널을 최적화해야하는 마케터들에게 왜 Meta 협력 광고가 효과적인 채널 마케팅 전략이 될 수 있는지, 협력 광고의 최신 활용 트렌드와 광고주의 생생한 경험담을 통해 제안합니다.

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

최영

Head of Virtical, Meta

View bio
Text goes here
X

백창준

대표, 일레븐코퍼레이션

View bio
Text goes here
X

00:00 CEST

크리에이터 마케팅의 새로운 패러다임: AI를 활용한 성공 전략

3:00-3:20

Meta의 AI를 통해 한 단계 더 진화된 크리에이터 마케팅 전략을 소개합니다. 크리에이터 마케팅에 변화가 필요하다고 생각했지만 어디서부터 시작해야 할지 고민이셨던 마케터분들에게 그 해답을 제시해 드립니다.

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

박미선

Client Partner, Meta

View bio
Text goes here
X

00:00 CEST

Creativity Reimagined: Connection in the Era of AI

3:40-3:55

AI는 사람들이 가장 관심있는 콘텐츠를 통해 연결되고 새로운 아이디어를 발견하는 데 중요한 역할을 하고 있으며, 이로 인해 우리가 맞이한 AI 시대 속 크리에이티비티의 역할은 그 어느 때보다도 본질에 더 가까워지고 있습니다. 점차 빨라지고 있는 문화적 변화 속에서 콘텐츠를 제작하는 능력을 가속해줄 수 있는 핵심 리소스로서의 AI 도구에 대해서 살펴봅니다.

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

Angela Bassichetti

Director, Creative Shop, Meta

View bio
Text goes here
X

00:00 CEST

다시 생각해보는 Meta 브랜딩 캠페인 전략

3:55-4:20

디지털 매체를 통한 브랜딩 캠페인의 가치와 목적에 대해 재정의 해보고, 브랜딩 캠페인 효과를 극대화 할 수 있는 방법과 그 효과를 제대로 분석할 수 있는 Meta의 브랜딩 솔루션에 대해 소개합니다.

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

Speaker Name

Job Title, Company Name

View bio
Text goes here
X

김보영

Head of Agency, Meta

View bio
Text goes here
X

00:00 CEST

새로운 시장 개척을 위한 최적의 파트너, Meta 그리고 AI

4:20-4:45

2024년 Meta의 한국 광고주 중 약 60%가 해외에 진출했다는 사실을 알고 계신가요? 두 명의 패널과 함께 성공적인 해외 진출을 위한 초기 전략과 더 큰 성공을 위한 확장 전략을 공유해드립니다.

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황예찬 

리더, 안다르

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김진희 

대표, 디스럽트

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정의동

Client Partner, Meta

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00:00 CEST

From Inspiration to Reality: The Takeaways from Meta Festival

 4:45-5:00



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송지영 

Head of Vertical, Meta

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Agenda and speakers

00:00 CEST

Welcome to Meta Festival

2:00-2:15

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서은아

Head of Marketing, Meta

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00:00 CEST

Maximizing Marketing Effectiveness in the Age of AI

2:15-2:35

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Kishore Parthasarathy

Product Marketing Director, Meta

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00:00 CEST

채널 마케팅의 새로운 가능성을 열다: 협력 광고를 활용한 멀티 채널 전략

2:35-3:00

점점 더 다양해지는 마케팅 채널을 최적화해야하는 마케터들에게 왜 Meta 협력 광고가 효과적인 채널 마케팅 전략이 될 수 있는지, 협력 광고의 최신 활용 트렌드와 광고주의 생생한 경험담을 통해 제안합니다.

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Speaker Name

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최영

Head of Virtical, Meta

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백창준

대표, 일레븐코퍼레이션

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00:00 CEST

크리에이터 마케팅의 새로운 패러다임: AI를 활용한 성공 전략

3:00-3:20

Meta의 AI를 통해 한 단계 더 진화된 크리에이터 마케팅 전략을 소개합니다. 크리에이터 마케팅에 변화가 필요하다고 생각했지만 어디서부터 시작해야 할지 고민이셨던 마케터분들에게 그 해답을 제시해 드립니다.

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박미선

Client Partner, Meta

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00:00 CEST

Creativity Reimagined: Connection in the Era of AI

3:40-3:55

AI는 사람들이 가장 관심있는 콘텐츠를 통해 연결되고 새로운 아이디어를 발견하는 데 중요한 역할을 하고 있으며, 이로 인해 우리가 맞이한 AI 시대 속 크리에이티비티의 역할은 그 어느 때보다도 본질에 더 가까워지고 있습니다. 점차 빨라지고 있는 문화적 변화 속에서 콘텐츠를 제작하는 능력을 가속해줄 수 있는 핵심 리소스로서의 AI 도구에 대해서 살펴봅니다.

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Angela Bassichetti

Director, Creative Shop, Meta

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00:00 CEST

다시 생각해보는 Meta 브랜딩 캠페인 전략

3:55-4:20

디지털 매체를 통한 브랜딩 캠페인의 가치와 목적에 대해 재정의 해보고, 브랜딩 캠페인 효과를 극대화 할 수 있는 방법과 그 효과를 제대로 분석할 수 있는 Meta의 브랜딩 솔루션에 대해 소개합니다.

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Speaker Name

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김보영

Head of Agency, Meta

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00:00 CEST

새로운 시장 개척을 위한 최적의 파트너, Meta 그리고 AI

4:20-4:45

2024년 Meta의 한국 광고주 중 약 60%가 해외에 진출했다는 사실을 알고 계신가요? 두 명의 패널과 함께 성공적인 해외 진출을 위한 초기 전략과 더 큰 성공을 위한 확장 전략을 공유해드립니다.

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Speaker Name

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황예찬 

리더, 안다르

View bio
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김진희 

대표, 디스럽트

View bio
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정의동

Client Partner, Meta

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00:00 CEST

From Inspiration to Reality: The Takeaways from Meta Festival

4:45-5:00

2024년 Meta의 한국 광고주 중 약 60%가 해외에 진출했다는 사실을 알고 계신가요? 두 명의 패널과 함께 성공적인 해외 진출을 위한 초기 전략과 더 큰 성공을 위한 확장 전략을 공유해드립니다.

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Speaker Name

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송지영 

Head of Vertical, Meta

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Venue

세빛섬 내 가빛 2층

플로팅 아일랜드 컨벤션

서울시 서초구 올림픽대로 2085-14

If you're traveling by public transport, head to Martin Place. Ilumina is in the same building as Martin Place Station.
Upon arrival, proceed to Level 1 for registration.

오시는 길
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Venue

세빛섬 내 가빛 2층

플로팅 아일랜드 컨벤션

서울시 서초구 올림픽대로 2085-14

If you're traveling by public transport, head to Martin Place. Ilumina is in the same building as Martin Place Station.
Upon arrival, proceed to Level 1 for registration.

오시는 길
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FREQUENTLY ASKED QUESTIONS

언제까지 등록을 완료해야 하나요?

좌석이 한정되어 있어 참가 등록은 선착순으로 진행되기에 조기 마감될 수 있습니다. 가급적 참가 등록을 서둘러 주시기 바랍니다.

누구나 참석이 가능한가요?

본 행사는 제한된 좌석 관계로 초청받은 Meta 고객사 및 파트너사 분들만 참석이 가능합니다.

회사 동료와 함께 참석해도 되나요?

회사 동료 분께서도 별도로 Meta 담당 파트너/매니저를 통해 초청을 받으셨을 경우 개별적으로 본 등록 페이지를 통해 참가 등록을 완료하시면 됩니다. 입장 전 체크인 카운터에서 개별 본인 확인이 진행되기에 대리 참석은 어려운 점 참고 부탁드립니다.

오프라인 행사 참석이 어려운데 온라인 스트리밍은 없나요?

부득이하게 오프라인 행사 참석이 어려우실 경우 본 온라인 참가 등록 페이지를 통해 참가 등록을 해주시면 온라인 라이브 스트리밍 시청이 가능합니다.

식사가 제공되나요?

식사는 제공되지 않으며 음료와 간단한 스낵이 제공됩니다.

주차가 지원되나요?

자가용 이용시 세빛섬 바로 옆에 위치한 반포한강공원 2주차장을 이용하시면 되며 주차 요금은 별도 지원되지 않는 점 양해 부탁드립니다.

셔틀이 운행되나요?

지하철 고속터미널역 6번 출구 앞에서 세빛섬까지 셔틀버스가 운행됩니다.

운행은 오후 12시 40분부터 약 7-10분 간격으로 운행되며 마지막 셔틀버스 탑승 시각은 오후 1시 50분입니다.

셔틀버스 이용을 위한 별도 사전 등록은 필요하지 않으며 현장에서 스텝 안내에 따라 탑승하시면 됩니다.

그 외 행사 관련 질문이 있습니다. 어디로 연락하면 되나요?

Meta Festival 행사 운영 사무국(metafestival2025kr@zaram.kr)으로 이메일을 보내주시면 가능한 빨리 회신 드리겠습니다.

FREQUENTLY ASKED QUESTIONS

언제까지 등록을 완료해야 하나요?

좌석이 한정되어 있어 참가 등록은 선착순으로 진행되기에 조기 마감될 수 있습니다. 가급적 참가 등록을 서둘러 주시기 바랍니다.

누구나 참석이 가능한가요?

본 행사는 제한된 좌석 관계로 초청받은 Meta 고객사 및 파트너사 분들만 참석이 가능합니다.

회사 동료와 함께 참석해도 되나요?

회사 동료 분께서도 별도로 Meta 담당 파트너/매니저를 통해 초청을 받으셨을 경우 개별적으로 본 등록 페이지를 통해 참가 등록을 완료하시면 됩니다. 입장 전 체크인 카운터에서 개별 본인 확인이 진행되기에 대리 참석은 어려운 점 참고 부탁드립니다.

회사 동료 분께서도 별도로 Meta 담당 파트너/매니저를 통해 초청을 받으셨을 경우 개별적으로 본 등록 페이지를 통해 참가 등록을 완료하시면 됩니다. 입장 전 체크인 카운터에서 개별 본인 확인이 진행되기에 대리 참석은 어려운 점 참고 부탁드립니다.

오프라인 행사 참석이 어려운데 온라인 스트리밍은 없나요?

부득이하게 오프라인 행사 참석이 어려우실 경우 본 온라인 참가 등록 페이지를 통해 참가 등록을 해주시면 온라인 라이브 스트리밍 시청이 가능합니다.

회사 동료 분께서도 별도로 Meta 담당 파트너/매니저를 통해 초청을 받으셨을 경우 개별적으로 본 등록 페이지를 통해 참가 등록을 완료하시면 됩니다. 입장 전 체크인 카운터에서 개별 본인 확인이 진행되기에 대리 참석은 어려운 점 참고 부탁드립니다.

오프라인 행사 참석이 어려운데 온라인 스트리밍은 없나요?

식사가 제공되나요?

식사는 제공되지 않으며 음료와 간단한 스낵이 제공됩니다.

주차가 지원되나요?

자가용 이용시 세빛섬 바로 옆에 위치한 반포한강공원 2주차장을 이용하시면 되며 주차 요금은 별도 지원되지 않는 점 양해 부탁드립니다.

셔틀이 운행되나요?

지하철 고속터미널역 6번 출구 앞에서 세빛섬까지 셔틀버스가 운행됩니다.

운행은 오후 12시 40분부터 약 7-10분 간격으로 운행되며 마지막 셔틀버스 탑승 시각은 오후 1시 50분입니다.

셔틀버스 이용을 위한 별도 사전 등록은 필요하지 않으며 현장에서 스텝 안내에 따라 탑승하시면 됩니다.

그 외 행사 관련 질문이 있습니다.

어디로 연락하면 되나요?

Meta Festival 행사 운영 사무국(metafestival2025kr@zaram.kr)으로 이메일을 보내주시면 가능한 빨리 회신 드리겠습니다.

Date: Wednesday, April 30, 2025


Time: 10:00 - 18:00 AEST

 

Location: Ilumina, 1 Elizabeth Street, Sydney, NSW 2000

Join leading businesses, trailblazing creators, and industry mavericks at Meta Festival for an experience at the intersection of culture, innovation, and creativity.

 

Discover how AI is sparking a creative revolution, redefining the way we innovate, connect, and create.

지금 등록하기
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Every Connection is an Opportunity. It's your world.

 

Date: Wednesday, April 30, 2025


Time: 10:00 - 18:00 AEST

 

Location: Ilumina, 1 Elizabeth Street, Sydney, NSW 2000

Join leading businesses, trailblazing creators, and industry mavericks at Meta Festival for an experience at the intersection of culture, innovation, and creativity.

 

Discover how AI is sparking a creative revolution, redefining the way we innovate, connect, and create.

지금 등록하기
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Every Connection is an Opportunity. It's your world.

 

© 2025 Meta

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Wednesday, 20th April  |  10:00 - 18:00

Ilumina, 1 Elizabeth Street, Sydney, NSW 2000

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Wednesday, September 11 | 9:30 - 18:00 CEST
Atelier Gardens, Oberlandstraße 26-35, 12099 Berlin

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00:00PM - 00:00PM | BST

Martin Harbech

Group Director, Meta

Welcome to Meta Festival

Martin Harbech is Group Director at Meta, working across our entire family of apps and services. Based in London, Martin helps many of the biggest brands in the world create new opportunities and unlock business growth. He’s a well-established industry thought leader, known for drawing on his experiences working at Google, Amazon, Meta, and start-ups. He writes regularly on technology and innovation, and has been named global Top Voice by LinkedIn three years in a row.

00:00PM - 00:00PM | BST

Ziad Traboulsi

Senior Director of Engineering, Meta

Amplify your Imagination

As a Senior Director of Engineering for Reality Labs Partnerships at Meta, Ziad leads a global organization of managers and engineers who deliver deep integrations with device manufacturers and app developers. With over 14 years of experience at Meta (previously Facebook), Ziad has worked on various cutting-edge products, features, and experiences that people and businesses use and enjoy every day.


Ziad has a passion for technology and innovation, and a track record of successfully developing and implementing solutions that provide value to Meta's partners and community across all its platforms. In addition, Ziad  has founded and sold their own start-up in the early 2000s, specializing in software for mobile handhelds.


Ziad holds a master's degree in behavioral economics from the London School of Economics, and is fluent in Arabic, French, and English. To date, Ziad  has filed multiple U.S. patents.

00:00PM - 00:00PM | BST

Nick Pestell

Head of Trading & Investment, UK &

Ireland, Meta

Accelerate your Creativity

Nick Pestell has been passionate about agencies throughout his entire career. During the past 11 years at Meta, Nick has partnered with the most important and influential agency clients.  Focusing on some of the industry’s most important conversations, from brand safety, the future of brand-building to more recently, AI and the Metaverse.


Prior to Meta, Nick spent 10 years working in agencies, so he is well aware of the many opportunities presented to drive agency and client growth and embrace new platforms, whilst also remembering the challenges faced such as talent retention and increased competition.  Nick is energized by partnering with agencies to establish how they can gain a competitive advantage for their clients through integrating with Meta business solutions. Equally, he also understands the importance of having hard conversations which help keep us all accountable and move the industry forward.

00:00PM - 00:00PM | BST

Pete Buckley

Connection Planner Director, Meta

Accelerate your Creativity

Pete is a Connection Planner at Meta, his role is to help brands create effective marketing in the mobile age using insights, he is currently running the Insight Live webinar series which over 15,000 marketers across EMEA have attended. Previously, Pete was Head of Strategy and Planning at GroupM agency Wavemaker, winning numerous industry awards including IPA Effectiveness, EFFIE and APG golds. He has been a guest marketing lecturer at the University of Oxford, and had papers published in Campaign, Marketing Week and Admap.

00:00PM - 00:00PM | BST

Eb Adeyeri

VP Paid Social & Partnerships, Jellyfish

Accelerate your Creativity

Eb is an accomplished advertising executive with over 20 years of experience in the industry. As VP Paid Social at Jellyfish, Eb leads a team of experts who specialize in developing and executing social media advertising strategies for clients across various industries. In addition, Eb is responsible for building and developing the strategic partnerships Jellyfish has with all the key social platforms (in particular Meta). Eb is a marketing & comms industry veteran having worked in strategy roles spanning PR, advertising and adtech. He has a deep understanding of the ever-changing landscape of social media platforms and is always on top of emerging trends and technologies. Eb is known for his visionary leadership style and ability to inspire his team to strive for excellence while at the same time nurturing an inclusive and collaborative work environment. He has a strong commitment to growing and mentoring his team and often talks about the future of work including building a team fit for the AI age.

00:00PM - 00:00PM | BST

Céline Daley

Chief Revenue Officer, VEED

Accelerate your Creativity

Céline Daley is the Chief Revenue Officer at VEED, an AI-powered video creation platform. Based in London, she has scaled tech companies across San Francisco and London from early to late stages, including Brightwheel, DeepL, and Zendesk. Her expertise spans SaaS, APIs, and AI, focusing on Sales, Marketing, and Customer Experience. As an angel investor and Atomico Expert Network member, Céline advises emerging technology firms on their growth journey.

00:00PM - 00:00PM | BST

Shekar Deshpande

Head of Global Clients Marketing, Meta

Activate Attention


00:00PM - 00:00PM | BST

Emily Lydford

Client Partner, Meta

Access new Audiences

Emily Lydford is a Client Partner in the FMCG team at Meta. With 15 years of experience in the advertising & marketing sector under her belt, she has worked with brands from a broad range of verticals; from beauty and retail to entertainment and autos. She is also passionate about driving change for good in the industry – whether that’s by elevating inclusive marketing with her clients or through her work leading the Meta employer partnership with social mobility charity, the 93% Club. At the weekends she can be found chasing her toddler and dog around the parks of SouthEast London.

00:00PM - 00:00PM | BST

Olamide Olowe

Founder & CEO, Topicals

Access new Audiences

Olamide Olowe is a Forbes 30 under 30 inducted entrepreneur and investor.


She is the youngest black woman to raise $2m investors, having raised $15m in venture capital funding before the age of 25.


Olamide got her start as an entrepreneur in 2015 when she co-founded the beauty brand SheaGirl, in partnership with SheaMoisture, which was later acquired by Unilever in 2017.


In 2020, Olamide decided to combine her passion for creativity and love for business to launch Topicals which is currently the fastest growing Skincare company at Sephora.


She serves as the founder and CEO of Topicals and has donated over $50K to various mental health organisations.


She has received notable recognition from Harvard Business School, Google, the UCA alumni association and Forbes.

00:00PM - 00:00PM | BST

Charlotte Mair

Managing Director, The Fitting Room

Assure Authenticity

00:00PM - 00:00PM | BST

Melissa Holdbrook-Akposoe

Stylist and Creator (@melissaswardrobe)

Assure Authenticity

Melissa Holdbrook-Akposoe is a celebrity fashion stylist, interior designer and beauty and lifestyle entrepreneur, renowned for her classic style and luxury taste.

 

When she isn’t on shoots or procuring interior aesthetics, Melissa utilises her platforms and encyclopaedic brand knowledge to educate and inform her followers on any and every product and piece she currently has on rotation. 


Her honesty and charming personality coupled with her killer style and eye for design are what makes her so unique and sets her apart in the styling world.

 

Melissa is UK Number 1 artist Stormzy’s personal stylist, and she sights dressing him for that iconic Glastonbury Headline performance in the Banksy bulletproof vest as one of her personal highlights. 


She has styled other entertainment stars including Anthony Joshua, Maya Jama and David Guetta.

 

Melissa curates the incredibly successful page, Melissa’s Wardrobe, an online space via Instagram, where she shares her most loved items with her loyal and engaged fanbase. 


She has also recently launched her dedicated lifestyle website and platform ‘It’s a Lifestyle Hun’ which covers fashion, wellness, food, interiors, travel, skincare and more.

00:00PM - 00:00PM | BST

Claudia Winter

UK Marketing Director, Blank Street

Assure Authenticity

With a passion for disrupting the status quo and building brands from the ground up, she comes with ten years experience building consumer brands such as Made.com and Zapp.

00:00PM - 00:00PM | BST

Jane Ostler

EVP, Global Thought Leadership, Kantar

Activate Attention

Jane is EVP, Global Thought Leadership at Kantar. She oversees Kantar’s thought leadership on AI, brand, media and creative, and is a frequent public speaker, podcast host and media commentator. She is lead author of the Blueprint for Brand Growth, Kantar’s unified view of how brands grow, based on the analysis of billions of attitudinal and behavioural data points. Before this she was EVP for Media and Creative Solutions at Kantar, responsible for the strategy and delivery of global campaign effectiveness products, working with advertisers, media owners and agencies as clients. Previously, Jane ran digital media and creative P&Ls at Ogilvy, Mindshare and JWT and had a spell in early-stage venture capital. She led marketing client-side at Digital UK, who managed the UK’s successful switchover from analogue to digital TV. She has also been Communications Director at Digital Radio UK, and UK Managing Director for the fast-growing Media & Digital team at Kantar. Jane was also recently Chair of the Television & Radio Industry Club (TRIC), which runs the annual TRIC Awards.

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