Meta와 함께하는 K-브랜드 브라질 시장 공략

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Meta와 함께하는 K-브랜드 브라질 시장 공략

2026년, 한국 브랜드의 미국 시장 진출은 더 이상 선택이 아닌 필수 과제가 되었습니다. 하지만 구체적인 실행 방안이 없어 고민하는 분들이 많으실 것입니다.

이러한 고민을 덜어드리기 위해, 이번 교육 세션에서는 한국 브랜드의 성공적인 미국 시장 진출을 위한 종합 가이드를 제공합니다.

아마존 담당자가 직접 전하는 아마존 마켓플레이스 진출 프로세스는 물론,

자사몰과 마켓플레이스를 함께 운영하는 멀티채널 전략을 통해 시너지를 극대화하는 방법도 심도 있게 다룹니다.

뿐만 아니라, Meta의 데이터 기반 마케팅 솔루션 적용을 통한 지속 가능한 성장 방법과,

미국 현지에서 영향력을 높일 수 있는 크리에이터 마케팅 연계 전략 - 파트너십 광고와 IGCM(Instagram 크리에이터 마켓플레이스)까지 구체적으로 안내드릴 예정입니다.

미국 진출 준비 단계부터 진출 이후까지,

전반적인 프로세스와 전략을 공유하는 이번 세션을 통해 미국 시장 진출에 한 발 더 가까이 다가가실 수 있기를 바랍니다.

We are delighted to invite you to join the Meta Small Business Growth Academy, an interactive series of live training sessions which is designed to support the growth of small businesses like yours.

미국 다음 시장을 고민하고 있는 K-브랜드라면 이제 브라질을 보실 때입니다.

브라질은 중남미 최대 이커머스 시장입니다.

그런데도 많은 한국 브랜드가 아직 검토 단계에 머물러 있습니다.

시장성이 부족해서가 아니라, 어디서부터 시작해야할지 모르겠는 막막함 때문입니다. 이러한 고민을 덜어드리기 위해, 이번 세션에서는 브라질 진출의 첫걸음을 처음부터 끝까지 안내드립니다.

Shopee 담당자가 직접 전하는 브라질 시장 현황과 브랜드 상황에 맞는 진출 모델은 물론, 세금과 규제, 물류, 현지화까지 진출 전 반드시 확인해야 할 사항을 함께 짚어드립니다. 이어서 현지 고객에게 브랜드를 알리는 Meta 광고 활용법과 브라질에서 빠르게 성장하고 있는 콘텐츠 커머스 전략까지 다룹니다.

일시

2026년 10월 19일 월요일

오후 2시-3시 30분 (1시간 30분)

참가 등록

세션은 줌(Zoom)으로 진행되며, 참가를 위해서는 등록 후 받게되는 개별 링크를 통해서만 접속이 가능하므로 등록 시 이메일 주소를 정확히 입력해주시기 바랍니다.

Session Overview

Session 1

April 8th, 2026, 10:30 AM IST

Maximize performance with Advantage+ sales campaigns

In this session, you'll learn how to leverage Advantage+ sales campaigns to improve performance, increase efficiency and achieve greater scale for your online advertising efforts.

Session 1

April 14th, 2026, 6:00 PM IST

Optimize Meta Conversions API

In this session, you'll learn how to integrate Conversions API to optimize ad targeting, decrease cost per action and gain a complete picture of your campaign outcomes.

April 21, 2026

10:30 - 11:45 IST

Best practices to improve the performance of ads that click to WhatsApp

In this session, you'll learn how to leverage WhatsApp ads to generate quality leads, drive sales conversions and build lasting customer loyalty for your business.

April 29, 2026

10:30 - 11:45 IST

Set up and manage ads billing and payments

IIn this session, you'll learn how to manage ads billing and payments to ensure seamless transactions, avoid account disruptions and maintain optimal ad performance.

May 12, 2026

10:30 - 11:45 IST

Best practices to improve the performance of ads that click to WhatsApp

In this session, you'll learn how to leverage WhatsApp ads to generate quality leads, drive sales conversions and build lasting customer loyalty for your business.

May 26, 2026

10:30 - 11:30 IST

Optimize Meta Conversions API

In this session, you'll learn how to integrate Conversions API to optimize ad targeting, decrease cost per action and gain a complete picture of your campaign outcomes.

May 28, 2026

10:30 - 11:30 IST

Reach your business goals with Reels ads

In this session, you'll learn how to leverage Reels ads to capture audience attention, boost brand visibility and achieve your business goals through compelling video content.

June 9, 2026

18:00 - 19:30 IST

Best practices to improve the performance of ads that click to WhatsApp

In this session, you'll learn how to leverage WhatsApp ads to generate quality leads, drive sales conversions and build lasting customer loyalty for your business.

June 16, 2026

10:30 - 11:30 IST

Optimize Meta Conversions API

In this session, you'll learn how to integrate Conversions API to optimize ad targeting, decrease cost per action and gain a complete picture of your campaign outcomes.

June 23, 2026

10:30 - 11:45 IST

Maximize performance with Advantage+ sales campaigns

In this session, you'll learn how to leverage Advantage+ sales campaigns to improve performance, increase efficiency and achieve greater scale for your online advertising efforts.

June 30, 2026

10:30 - 11:30 IST

Reach your business goals with Reels ads

In this session, you'll learn how to leverage Reels ads to capture audience attention, boost brand visibility and achieve your business goals through compelling video content.

Maximize performance with Advantage+ sales campaigns

In this session, you'll learn how to leverage Advantage+ sales campaigns to improve performance, increase efficiency and achieve greater scale for your online advertising efforts.

June 9, 2026

10:30 - 11:45 IST

Best practices to improve the performance of ads that click to WhatsApp

In this session, you'll learn how to leverage WhatsApp ads to generate quality leads, drive sales conversions and build lasting customer loyalty for your business.

June 16, 2026

10:30 - 11:30 IST

Reach your business goals with Reels ads

In this session, you'll learn how to leverage Reels ads to capture audience attention, boost brand visibility and achieve your business goals through compelling video content.

Session 5

April 16th, 2026, 10:30 AM IST

Reach your business goals with Reels ads

In this session, you'll learn how to leverage Reels ads to capture audience attention, boost brand visibility and achieve your business goals through compelling video content.

Session 3

April 21st, 2026, 10:30 AM IST

Best practices to improve the performance of ads that click to WhatsApp

In this session, you'll learn how to leverage WhatsApp ads to generate quality leads, drive sales conversions and build lasting customer loyalty for your business.

Session 4

April 29, 2026, 10:30 AM IST

Set up and manage ads billing and payments

In this session, you'll learn how to manage ads billing and payments to ensure seamless transactions, avoid account disruptions and maintain optimal ad performance.

Session Overview

이런 내용을 다룹니다

브라질 시장 기회와 미디어 환경

브라질 이커머스 시장의 규모와 성장 전망, 그리고 브라질 소비자의 미디어 소비 특성

Shopee를 통한 브라질 진출 가이드

한국 크로스보더 셀러의 주요 성장 카테고리와 운영 인사이트, 세금과 규제, 물류 등 주요 사전 체크 포인트

브라질 마케팅 전략

Shopee의 라이브와 콘텐츠 광고를 활용한 소셜 커머스 운영법, 그리고 Meta 협력 광고와 파트너십 광고, 현지화 콘텐츠로 매출을 확장하는 방법

이런 분들께 특히 도움이 됩니다

미국과 유럽 시장 다음 진출처를 검토하고 계신 브랜드

브라질 시장에 관심은 있지만 인력과 시간이 부족해 미뤄두셨던 Shopee 셀러

콘텐츠와 광고로 커머스 매출을 만들고 싶으신 마케팅 담당자

참가 등록

지금 바로 등록하시고 Meta와 Shopee가 함께 준비한 브라질 시장 진출 전략을 확인해보세요.

Feb 28

Shorten the path from discovery to purchase.

10:00AM

In this day and age, consumers expect to get exactly what they want and when they want it. To meet this expectation, brands need to build full funnel experiences that anticipate people’s needs. In this workshop you will learn how to drive transactions by removing friction throughout every stage of the customer journey: from discovery, to purchase, and post-purchase.

MAR 01

Succeed with Meta during mega sales.

10:00Am

Every year, shoppers take advantage of mega sales events and other events across the globe. It's part of our commitment to help managed clients and agencies maximize the benefit of our apps and services. This course is designed to advise advertising professionals on how they can reach people on our platforms and increase sales during these shopping seasons.

MAR 02

Commerce messaging for business.

10:00Am

Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Meta messaging platforms. This virtual training provides you with an overview of how to build a powerful framework for conversational commerce campaigns on Meta platforms, to help you connect with people and grow your business.

MAR 07

Create for a mobile world.

10:00AM

This course is designed to advise how to create content for a mobile world by using high quality creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate creative best practices when designing for mobile.

MAR 08

Measure creative impact.

10:00Am

There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.

MAR 09

Design creative to drive action.

10:00Am

Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.

Every connection is an opportunity.

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