At this year’s NewFronts we imagined a world where creativity and innovation work hand-in-hand to achieve real results. We didn’t just ask “what if”—we showed what works. From creator marketing to Reels trending ads to next-gen video tools, AI-enabled advertising solutions from Meta fuel your brand’s success.
Key announcements:
- Connecting in moments that matter: We’re expanding Reels trending ads with new premium content lineups that surround events like Fashion Week, F1, Black Friday, NFL games and more, helping brands align with the cultural moments driving conversation on Facebook and Instagram.
- Driving performance with creator partnerships: We’ve launched improved tools and insights to evaluate and manage creator partnerships across Facebook and Instagram through enhancements to Partnership Ads Hub and Instagram’s creator marketplace.
- Generative AI creative solutions: We’re testing advanced generative AI video and translation tools, including video voiceover and UGC-style videos with avatars, designed to scale your video creative and easily reach new audiences around the world.
- Catalog product video at scale and expanded Reels placements: We’re testing new tools that automatically create immersive product videos from an advertiser’s catalog, new designs to maximize catalog ad performance in Reels, and launching Reels ads in more places.
Get started or scale what’s working:
Meta can help you turn every moment—from discovery to purchase—into an opportunity to build lasting connections. Explore resources designed to help you get started or go further with partnership ads, Reels trending ads, and creative diversification tools.
Partnership ads:
New to creator marketing or partnership ads? Get set up, learn the essentials, and launch with confidence.
E-learning course on partnership ads
Get started with partnership ads with our setup guide
Find the right creators for your brand on Instagram's creator marketplace
Already running creator campaigns? Explore ways to improve performance, streamline workflows and scale what’s working across the funnel.
Lean into creativity in creator partnerships
Write stronger creator briefs with our briefing guide
Hear how other brands are finding success with partnership ads, such as Steve Madden.
Reels trending ads:
Brands now have more ways to be at the center of culture on Meta technologies with new limited tentpole lineups for Reels trending ads—starting with cultural moments like F1, Fashion Week and the U.S. Open, as well as new standard lineups like TV & Movies and Travel.
Learn more about Reels trending ads.
Help your brand surround sound the biggest seasonal and cultural moments with our new Reels trending ads tentpole lineup calendar.
Learn how other brands are finding success with Reels trending ads:
- Case study: Tropical Smoothie Cafe
Case study: Focus Features
Creative diversification tools:
Ad sets that include a range of formats and concepts give our AI-fueled recommendations engine the ability to deliver industry-leading personalization at scale.
Drive increased engagement and performance for your catalog with our catalog product video creative playbook.
Read how other brands are driving performance with catalog product video:
- Case study: Unieuro
- Case study: Mango
- Case study: Fashion Days
Amplify your creative with increased volume and high-quality variations, at industry-leading speed. Check out our Creative on Meta playbook.
Learn new skills to build your brand or business. Explore online courses, recorded webinars, videos and more.
Keeping businesses safe across Meta technologies is one of our top priorities, which is why we are constantly developing tools, technologies and teams to help detect and mitigate security risks. Check out these resources to learn more about the work Meta is doing.