MMS CPG Edition 2026

Meta Marketing Summit

CPG Edition India 2026

ABOUT

India's consumer goods landscape is at an inflection point - shaped by premiumization battles, quick commerce disruption, and market fragmentation across tier 1, 2, and 3 cities. The Meta Marketing Summit CPG Edition brings together brand leaders, marketers, and industry experts to decode how Meta's ecosystem enables attention-led brand building - combining video-first formats, creator influence, and AI-powered solutions to drive measurable growth across India's many markets.

Featuring keynotes, panel discussions, and case studies from leading CPG and D2C brands - alongside insights drawn from industry research by Kantar, Ipsos, and Nielsen, gain evidence-backed frameworks to win in India’s evolving consumer landscape.

WHAT TO EXPECT

• Winning across India’s fragmented markets: Understanding how premiumization, D2C disruption, and tier 2/3 expansion are reshaping competitive strategy and media allocation across India 1, 2, and 3.

• Building brands in the age of fractured attention: Leverage compound branding, creative diversification, and Meta's position as India's #1 video platform to break through and build lasting brand equity.

• Creator marketing as core infrastructure: Design creator strategies by segment and funnel stage - turning authentic influence into brand affinity and business outcomes at scale.

• Driving quick commerce growth: Unlocking profitable growth on QComm platforms through Meta-driven discovery, while optimizing your offline-online commerce strategy for maximum efficiency.

• Building customer connections through WhatsApp: Leverage conversational journeys to deepen • relationships and drive repeat engagement and how winning brands are strengthening lifecycle marketing at scale.

• AI-powered marketing transformation: How Meta's AI engine and automated creative solutions are redefining efficiency and campaign performance.

VIDEO ON DEMAND

Rewired-India's Shifting Media Landscape

Puneet Avasthi

Director, Specialist Business, Kantar South Asia

Driving sales on Qcomm profitably leveraging Meta

Abhishek Jain,

Clients Solution Manager at Meta India

Navdeep Kumar

Marketing Science Partner, Meta

How CPGs and D2Cs can use Meta's media planning principles to drive their business objectives

Jasleen Kohli,

Digital Lead- Home & Personal Care, Dabur,

Deepak Agarwal,

Founder Auric,

Aanchal Sharma ,

Regional Head of Digital Marketing, Reckitt

Shashi Udyavar,

Industry Manager, Meta

Building a system of ideas through creative diversification

Theresa Ong,

Head of Creative Shop, India & SEA

Jyotsna Raj,

Creative Strategist

Product roadmap for building brands of the future

Tanasha Amlani

Client Solutions Manager, CPG, Meta

Building connection with your consumers through WhatsApp

Nithya Ramachandran

Client Partner, CPG, Meta

Compound branding is the way of the future to build attention

Pradeep Ramarathnam,

Head of Industry CPG, APAC at Meta

Going beyond Organic Why Partnership ads is critical in building brands

Dinisha Rathod,

Client Partner, CPG at Meta India

Agenda

9:00AM - 4:00PM IST

10:00AM - 10:30AM

Panel: Marketing to Many India's & How Digitization is Shaping How Brands Reach Consumers

Saugato Bhowmik, Director, CPG, Auto and D2C Industry at Meta, Shantanu Deshpande, Founder and CEO, Bombay Shaving Company, Varun Sethuraman, Head - Marketing Communications, Nestle

10:40AM - 10:55AM

The Shape of the CPG Industry by Kantar

Puneet Avasthi, Director, Specialist Business, Kantar South Asia

10:55AM - 11:15AM

Meta is the #1 Video Platform Across all of India

Shashi Udyavar, Industry Manager, CPG & Alcobev at Meta

11:15AM - 11:20AM

Compound Branding is the Way of the Future to Build Attention

Pradeep Ramarathnam, Head of Industry CPG, APAC at Meta

11:25AM - 11:55PM

Advertiser Speak: Hear From Top CPG & D2C Advertisers on How They Have Built Their Brands on Meta

Varun Gupta, Growth Head, Bombay Shaving Company

11:55PM - 12:25PM

Panel: How CPGs and D2Cs can use Meta's Media Planning Principles to Drive Business Objectives

Jasleen Kohli, Digital Lead- Home & Personal Care, Dabur, Deepak Agarwal, Founder Auric, Aanchal Sharma , Regional Head of Digital Marketing, Reckitt and Shashi Udyavar, Meta

12:25PM - 12:40PM

Driving Sales on QComm Profitably Leveraging Meta

Abhishek Jain, Clients Solution Manager at Meta India

12:40 PM - 12:50 PM

Product Roadmap for Building the Brands of the Future

Nithya Ramachandran, Client Partner, India at Meta

12:50PM - 2:00PM

Lunch

2:00PM - 2:15PM

Building a System of Ideas Through Creative Diversification

Theresa Ong, Head of Creative Shop, India & SEA and Jyotsna Raj, Creative Strategist

2:15PM - 2:45PM

Going Beyond Organic: Why Partnership Ads is Critical in Building Brands

Dinisha Rathod, Client Partner, CPG at Meta India

2:45PM - 3:05PM

Building Connection With Your Consumers Through WhatsApp

Hari Mithun, Industry Manager, Auto & D2C at Meta India

3:05PM - 3:15PM

Advertiser Speak: Building Connection With Your Consumers Through WhatsApp

3:25 PM - 3:30 PM

Wrap Up

WHAT TO EXPECT

• Winning across India’s fragmented markets: Understanding how premiumization, D2C disruption, and tier 2/3 expansion are reshaping competitive strategy and media allocation across India 1, 2, and 3.

• Building brands in the age of fractured attention: Leverage compound branding, creative diversification, and Meta's position as India's #1 short-form video platform to break through and build lasting brand equity.

• Creator marketing as core infrastructure: Design creator strategies by segment and funnel stage - turning authentic influence into brand affinity and business outcomes at scale.

• Driving quick commerce growth: Unlocking profitable growth on QComm platforms through Meta-driven discovery, while optimizing your offline-online commerce strategy for maximum efficiency.

• Building customer connections through WhatsApp: Leverage conversational journeys to deepen relationships, drive repeat engagement and learn how winning brands are scaling lifecycle marketing.

• AI-powered marketing transformation: How Meta's AI engine and automated creative solutions are redefining efficiency and campaign performance.

Meta Marketing Summit

Online 2026

Register now

Location

Meta India, Gurugram

Block Q, DLF ATRIA, 79, Gulmohar Marg, DLF Phase 2, Sector 25, Gurugram, Haryana 122002

View map

What to expect

As the global stage for marketing excellence, this unmissable event will explore:

The crucial role of creators

As the new performance-drivers, and the potential of partnership to help you reach new audiences through authentic voices.

Business messaging as the future of customer connection

How it’s helping advertisers to build stronger relationships and boost efficiency.

The future of marketing

In an era defined by AI and constant transformation.

Data-driven and actionable tactics

Help your business grow across borders.

Fresh insights around building a best-in-class measurement strategy

Show the true value of your marketing.

Our product roadmap at Meta for 2026 and beyond

Including sophisticated AI solutions designed to help drive measurable results for your business.

And so much more!

The full agenda and speaker lineup will be revealed in the coming weeks…

Agenda

10:00AM - 11:30AM cet

The incrementality era: New marketing rules for growth

Alex Schultz, VP, Analytics & CMO, Meta

2026 product roadmap: The next wave of Meta marketing innovation

Goksu Nebol-Perlman, VP, Product Marketing, Monetization, Meta

Creativity that transforms: How brands and creators redefine results together

Cecilia Dias, CMO,Pepsico
Paulo Aguiar, Creator
Jackeline Salomão, Creative Strategist, LATAM, Meta

From insight to measurable impact: Upleveling performance with opportunity score

Ryosuke Kogure, VP, Digital Marketing Strategy, Brands Marketing, Shiseido
Masa Ajisawa, VP, Japan, Meta

Compound branding: How to win in the attention economy

Jimmie Stone, VP, Global Head of Creative Shop Meta

Breaking barriers: How Meta empowers global business expansion

Viktoriia Bulgak, VP of Business Development, Genesis

Alexey Bessonov, Group Director, CEE Consumer Tech, Global Business Group , Meta

Business messaging has entered the group chat: How conversations are reshaping industries

Nina Dragone, Director, Sales, LATAM Meta

Speakers

Alex Schultz

Chief Marketing Officer and VP of Analytics, Meta

Cecilia Dias

CMO, LATAM, Pepsico

Goksu Nebol-Perlman

VP, Product Marketing, Monetization, Meta

Jackeline Salomão

Creative Strategist, LATAM, Meta

Jimmie Stone

VP, Global Head of Creative Shop, Meta

Masa Ajisawa

VP, Japan, Meta

Nina Dragone

Director, Sales, LATAM, Meta

Paulo Aguiar

Creator (@paulo.ia)

Ryosuke Kogure

VP, Digital Marketing Strategy, Brands Marketing,

Shiseido

Viktoriia Bulgak

VP, Business Development, Genesis

Meta Marketing Summit

CPG Edition India 2026

Register now